A website with a lot of traffic but in which there are no conversions is like a shopping center full of people where nobody buys! In other words, it is not enough to occupy the first page of the search engines or to make a perfect marketing and communication campaign. It is necessary that all that traffic we capture converts to sales or calls to action. so you have to care about how to improve conversions.

The web structure, design, and marketing strategy should be aimed at achieving our conversion objectives. In this article, we will see what conversions are and how we can optimize them with product image compression and other means.

What is a conversion?

Conversion is the achievement of the goal we have set for our e-commerce website. Conversion is the holy grail of landing pages. There are countless factors that determine your conversion rate: a persuasive call to action, a form that pushes to be filled, an attractive content and a modern and simple design.

Optimizing a landing page is, therefore, one of the keys to maximizing the return on investment (ROI) of the campaign or improve the usability of the page, which will end up increasing your potential customers in an effective way.

Conversion is the second phase of inbound marketing strategies. It consists of getting the visitors to your website to perform an action that you have defined according to your objectives.

A conversion occurs when the user who visits stops being anonymous. He becomes a sales lead if we use marketing terms. Here, he is one step closer to being a customer.

The actions are different according to the type of site. An e-commerce site seeks to achieve more sales while a blog seeks to increase subscriptions or download content. The objectives can be very varied. It depends on what you raised when you designed the strategy.

Image compression as a way of speeding upload page and conversion rate

Even in the age of the fast internet, reducing data plays a big role in ensuring users continue surfing, heed calls to action and get to the landing page in the case of e-commerce.

Let’s say you have three pages with 3 megabytes file size on each page of your website, the visitor first has to download this file set before the page is completely displayed.

The lesser, the file size, the better the experience for the user. The more the file size, the more the experience may seem frustrating. The visitor is likely to leave your page very quickly because he does not want to wait for the pictures to download.

In addition, the Google search engine recognizes the extent to which images are compressed and rates too large file sizes very low. Hence, image compression is a great way to reduce page load times.

We’d like to give you some tips on how to compress your pictures easily and without complications so that your potential customers do not get frustrated with the load speed of your website.

The formula is: the smaller the image file and the smaller the amount of data, the faster the loading speed. This, thus, leads to the better user experience for the visitors and improved search engine ranking.

Basically, when integrating an image into a web page, you have to get to know and understand these three things: file format, image size, and file size.

Which image format is best for a web page?

There are countless file formats for pictures. For use in a website, we only have to deal with these four different file formats: JPG/JPEG, PNG, SVG, and GIF. There are several other image file formats, but these are the most used on the web

JPG: The .jpg or .jpeg (Joint Photographic Experts Group) is probably the best-known file format in our opinion. It is used in digital cameras, on websites and even in professional print files. It has the great advantage of being able to compress most of the image motifs. Image compression means when the file size is substantially reduced, resulting in shorter load times.

As a rule in ensuring this, the .jpg format should be your first choice. Alone, for this reason, this format is the most commonly used file format. Besides, almost all the pictures you want to include on your website will probably already be in .jpg format.

PNG: The .png (Portable Network Graphic) is a “newer” file format than the .jpg. As the name implies, it has been largely intended for use on the Internet. However, the compression process is technically different.

It mainly reduces the number of colors used in the picture. With this format, the more the image is compressed, the smaller the file size and lessen the number of colors used. This has the disadvantage of giving conventional images an unnatural look.

GIF: This is a very old picture format. The .gif (Graphics Interchange Format) has a big advantage over the two competitors: it can be animated. The disadvantage of the gif, however, is that it consists of only 256 colors. This is often not enough for pictures that are supposed to be natural.

SVG: This is an optimal choice for professionals. The .svg (Scalable Vector Graphics) is the latest file format in our list. It can be animated, easily compressed without data loss, inserted in XML code and even changed. SVG graphics are particularly suitable for websites that adapt to the device used. Due to the small file size, smartphone users with low bandwidth do not have to wait long.

An analysis of the above

For detailed images with many colors, the .jpg format is still the first choice as the emphasis is placed on color retention during compression. The .gif has been largely replaced by png. Only if a.

png file would be too large or for animations, the gif is preferred. The .svg format is not widespread so far but the potential is there: it impresses with small file sizes and scalability. This is becoming increasingly important for the growing number of different mobile devices.

Conclusively on image formats for a fast load speed of your website, we recommend you to use .jpg images as these cause the least problems and are easy to use.

How big should an image be for a website?

For this, one must know how the size of an image is measured at all. The unit of measurement is called pixels. Before you include an image in a web page, you should consider how much you want to view the image.

Keep in mind that the content area (the area in which the actual contents of a web page stand) on a PC monitor is typically around 1,000 pixels wide. From this, it can be seen very clearly how big pictures have to be in size.

Even captured images from digital cameras are often several thousand pixels in size. These image formats must be reduced. However, many cameras now have a special web format.

The following mistakes are often made when uploading images: an image is uploaded in the original size of, for example, 3500 × 2800 pixels, and then re-edited in the content of the website to a size of 600 × 400 pixels. The large original image is thus displayed reduced in size and may lead to poor image presentation as the image motif may look hard or overshadowed.

how to improve conversions With Other techniques 

To increase the conversion rate, you must know how to persuade the user. You should apply techniques that do not let your visitors leave your site without completing the action. You have to understand their behavior, what they are looking for, offer something in return and earn their trust.

The following are some practices and techniques that you should apply to achieve more conversions:

Calls to action: They are a simple and convincing message used to persuade the user to complete an action.

Subscription forms: With this tool, you will get the contact details of the visitors which you can use to communicate with them.

Landing Page: The landing page is where users get directed to after they might have addressed the call to action. From the landing page, they can then fill in the form that you have prepared.

Build customer trust: You can convey confidence on your e-commerce website with the “open book” mentality. This could be in the form of including testimonials from satisfied customers. Let your contact information always be visible and include sections such as “About us” and “Portfolio”.

Get feedback from your visitors: Conducting surveys between users and non-users will let you know what improvements your website needs.

Optimize the purchase process: You should offer different payment method alternatives. Make clear information about prices, return policy, shipping, etc.

Tools to increase the conversion rate on your website

So far, we have reviewed the practices to increase conversion. Based on them, we will show you some tools to improve the conversion ratio. With these tools, you can reach your goal easily.

To create calls to action

Da Button Factory: This is a simple and practical button generator to create calls to action. It is a quick and easy-to-use tool. You can start from scratch or edit any of the examples that are in the gallery of the site. Once you have created the button, you can download the image to your computer or copy the code to insert it in your site.

Button Optimizer: This also among the popular tools used in creating buttons and grow website traffic. Like the previous one, this is free and easy to use.

With this, you can choose between different shapes, colors, edge details and text styles. You can download it in PNG format insert the button on your website with the HTML or CCS codes.

SumoMe: If you want to get subscribers without diverting visitors to a landing page, this plugin will help you. It allows you to include a lead generation bar in which the user leaves his mail and continues where he is.

But in addition to the banner, you can also create conventional buttons and pop-up windows. It has tools with which you can analyze your site’s conversion rate.

It is a very complete application in which you can have very useful tools for your website. For example, it features heat maps with which you can monitor visits to your website in real time.

Exersion: If you have heard about pop-up before exit, you know that it is a message that appears just before a user leaves the website. It is the last resort that tells the visitor why he should continue on the site.

Exersion is a tool with which you can create these types of pop-up windows. With this tool, you can give offers or invite him to see the content of interest so that he does not leave.

For forms and landing pages

InstaPage: This tool is one of the best tools for landing pages. It allows you to create landing pages in a simple way. It has available more than 70 templates that you can use as a starting point. Thanks to its drag and drop system, it will be very simple to customize your landing page.

One of its advantages is that it does not require you to have programming knowledge to create your page. In addition, it is integrable to MailChimp or Google Analytics. In it, you can perform A/B tests so as to test which version of the page generates the most conversions.

Formstack: This is a very intuitive tool that allows you to create registration forms in a few minutes. In their presentation, they guarantee to have several levels of security, an important feature when requesting data from your users.

In addition to the forms, you can also design personalized surveys. To use Formstack, you must join any of your paid plans. However, you have two free trial months in which you can decide if you should continue with the service.

Optimizely: Do you need to apply A/B tests to your forms or landing pages? With the help of this tool, you can compare two or more versions to determine which works best, according to your objectives. In this case, we are also talking about a payment application.

Options for multiple functions

Visual Website Optimizer: Visual Website Optimizer is one of the many e-commerce tools with multiple functions, which positions it as one of the most complete. Among its applications is the possibility of obtaining a heatmap (heatmap) and click maps to track the clicks of visitors.

You can also perform usability tests, split testing, A / B test, among others. Its trial version allows it to be used in sites that have less than a thousand visits during a month.

Feng-Gui: This application imitates the human eye. It analyzes the visual elements on your website and then identifies the most attractive components in the image, such as the display order, the areas of greatest interest, etc.

You ask why it will help you? Knowing this data, it is possible to create more effective strategies, improving the visibility of the site. With it, you will know when the visual elements fail and where to place the calls to action to be more effective.

Inspectlet: With this tool, you can identify users individually and see how they interact with your website. What Inspectlet does is record a video with all the movements of your visitors.  This way you can see where you can click, scroll and mouse movements. You can choose between seeing the session of new visitors or those who have returned.

Take advantage of this tool

Go to Webinar: The content adapted to each phase of inbound marketing is essential if you want to learn how to increase the conversion rate. In this case, webinars, e-books, online courses, among others are very effective, because they promise valuable information to the user.

Go to Webinar is one of the most popular platforms to offer online conferences. Among its features include being able to manage attendees, record seminars, follow up by email, among others. It is simple to use and will work for you whether you have a large audience or a small audience.

Last line

Planning and implementing an online marketing strategy requires a lot of attention. These are just some of the many tools to increase the conversion rate on your website that you can use. Some free, others, paid for. Use them according to your needs to optimize resources.

Don’t forget the image compression practices and how it is one of the greatest determinants in how your page ranks and how your site visits are converted to sales and responses.

Clipping Path Asia specializes in outsource photo Editing Service- post-production, which means that clients provide the images and Clipping Path Asia provides the effects that revitalize the images for later use.

A Little History of Clipping Path Asia

Clipping Path Asia has been in operation for more than five years now, and in the period since its inception has provided some fairly impressive work for its clients. A good chunk of the allure of Clipping Path Asia is its attention to detail; the company has a large staff that executes many of the image manipulation processes by hand so that their clients can receive the best possible outcome.

As a result of this fairly unique, non-automated process, many of the clients that have used the service in the past year have come back feeling satisfied with the experience.

The Founder

1. Mejba Uddin Biplob started out as an IT professional. Over time, Mejba started to have more than one successful company under his belt. In fact, since he began in IT in 2007, Mejba has gone on to found Bangladeshi IT company eParkIT, which has an impressive portfolio as well and more than 50 IT professionals in its employ.

Clipping Path Asia started out in 2012 as the brainchild of Md. Mejba Uddin Biplob and his partners; Mejba noticed the state of the industry and realized that there were unique business opportunities in image manipulation. Simply put, back in 2012, there weren’t enough companies out there that could meet the demand of online retailers.

“I always understood that having a good image quality was very important,” said Mejba, “But, unfortunately, there was a lot of demand for Amazon and eBay compliant images, but not enough service providers.”

With this need in mind, he started up Clipping Path Asia; a company that was dedicated to professionalism, quick turnarounds, and customer satisfaction. In fact, in its fifth year of operation, Mejba has led the company to the point that it now has two locations: one in his native Bangladesh and another in Jamaica, NY.

What Clipping Path Asia Does?

So, how does Clipping Path Asia deliver value to its clients? Well, at its most basic level, the company provides something of an assembly line style of service. The client provides a series of images for image manipulation; the images can be of any type of product or subject including, jewelry, clothing, furniture, static products, or landscape.

Next, Clipping Path Asia will help the client decide on what the final composition is intended to be. Sometimes clients want more luster on their jewelry products or want to remove a blemish from an image of a piece of furniture. In all of these situations, Clipping Path Asia has the technology to improve the quality of the finished image. The company uses several processes like actual clipping path, image masking, and drop shadow techniques to make the target image more marketable.

Once a course of action has been developed, the team of 43 professionals begins work on the images. Numerous technologies like Photoshop are used in order to transform the quality of the target image. In the end, the finished product will be e-commerce ready and will really help clients build leads.

Typically, the turnaround for a project is less than 24 hours and smaller image manipulation jobs typically can take six to twelve hours to complete. In fact, clients can expect the one-day turnaround for projects with up to a full 1,000 images.

Speed and efficiency is the name of the game, and Clipping Path Asia’s team of professionals will convert and process more than 115,000 images in a single month. The company does this across each of its two global locations and each satellite location has a plethora of happy clients that leave positive testimonials about the service, such as these:

“I’ve been a client of Clipping Path Asia throughout these past years. They offer a great price and their work reflect high quality and very short delivery time.”

“Mejba’s work is flawless. I would recommend him and his team any day.”

The typical clientele of Clipping Path Asia varies greatly across a wide variety of industries. In fact, it’s not uncommon for enterprise level clients to seek out Clipping Path Asia’s services, nor does the company shy away from smaller clients that need a few images enhanced. Overall, the company has earned its stripes with individuals such as business people, those that work in the fashion industry, and professional photographers.

In any situation, Clipping Path Asia’s staff always understand that a client’s work is sacred, which is why the company has achieved such high marks for customer satisfaction; simply put, Clipping Path Asia wants repeat work and referrals.

Amazon and eBay Friendliness

While it’s not common knowledge, the major e-commerce platforms have image requirements that you have to adhere to in order to keep active listings. Both of these giants require that your images be a certain size, have a certain resolution, have limited background clutter, and feature a subject that will draw a potential buyer’s attention.

Not every image is going to be Amazon or eBay-ready right off of the bat, but Clipping Path Asia’s techniques can make just about any product image ready for the big platforms. The company uses Photoshop and other software and hardware solutions to bring their client’s images inline, which can simplify things greatly.

Speediness

If businesses are not getting their images out there quickly, it’s easy to understand that they’ll start to fall behind their competitors. With this understanding in mind, Clipping Path Asia is very dedicated to a faster turnaround so that clients can use their images when they are needed. The company has a very structured process that helps the team break each image job into its unique components.

This technique means that different members of the team can utilize different technologies for the component parts of the project at hand. Once each component is complete, it’s a simple process to pull it all back together into an excellent image composition that’s ready for use.

For those potential clients that need a job completed at an accelerated pace, Clipping Path Asia also accepts rush jobs. Users can simply request that Clipping Path Asia prioritize a job in order for it to be completed at a much faster rate.

The Team

The Clipping Path Asia team consists of 43 image manipulation professionals that have decades of combined experience working to bring a client’s images to a higher standard. For those that need exacting work, the company stands by a by-hand system that has its team use techniques like the pen tool to bring the images to their best possible quality.

The Process

One of the best aspects of this image manipulation company is it’s fairly easy to use processes. It’s a simple matter getting the images to Clipping Path Asia for manipulation; the company even will walk the client through the processes required.

The company has several methods of image transfer available, including:

• WeTransfer
• DropBox
• FTP (preferably Filezilla)
• Hightail

Each of these systems provides a safe and secure method of transferring larger folders to the Clipping Path Asia staff. The process is entirely automated via Clipping Path Asia’s excellently designed website; you simply upload via any of the above methods, and you’ll be able to track the project progress in real-time.

Sometimes, the image manipulation process can produce images that a client isn’t satisfied with. When this happens, Clipping Path Asia is very responsive; the client can quickly send an email to the company where the finished product will be checked thoroughly.

During this process, all errors will be corrected so that the client can receive the high-quality images that they need. If the client is still unhappy, the company will credit the cost of the job back to the client’s account. In fact, clients can even reject images through the automated system.

Also, the company provides 24-hour support and live chat options via the site. This availability goes a step further than many image manipulation companies; simply put, Clipping Path Asia prides itself on availability for its clients.

Once the process is complete, Clipping Path Asia reaches out to the client via email. At which point, the client can simply download the images into their preferred storage medium. All produced images are protected via a non-disclosure agreement that is signed by every member of Clipping Path Asia’s staff. This way, a client’s sensitive images are protected.

Clipping Path Asia also has a respectable array of payment methods; clients can pay via PayPal, bank transfer, or via credit or debit card. Once you’re ready to pay, the company also offers invoice generation via an automated system that offers a very user-friendly experience for business owners.

Currently, Clipping Path Asia has two offices that are used to process and complete image manipulation projects; one in Bangladesh and the other in New York. With so many new clients benefiting from the overall Clipping Path Asia image manipulation experience, new locations are bound to crop up over time.

How Can it Help Brands? 

The company has the kind of setup that can provide a fairly robust experience for larger brands. Firstly, with the ability to produce up to 1,000 enhanced images within a 24-hour time period, larger companies can expect a quick turnaround so that they can use their images for their next project.

Additionally, when it comes to enterprise-level solutions, Clipping Path Asia has features like 24-hour online support and 24-hour operation. This means that larger organizations can justify working with the company because there’s always the ability to communicate and get support for each commissioned project.

Clipping Path Asia also has pricing structures that can make it very attractive for larger companies to consider. The company provides reduced rates for larger volumes of images, returning customer discounts, and the company will even defer payment until the client is 100 percent satisfied with the project outcome.

Since the company has such a structured process, it’s also a much more attractive service than many of the other image manipulation firms out there. Clipping Path Asia has an assembly line-like style of performance that ensures that every aspect of an image job is adjusted so that clients receive the most optimal image for the job.

How Can it Help Smaller Clients?

One of the better features of Clipping Path Asia is its versatility. Not only can they do top-notch jobs for larger clients, but smaller clients with smaller jobs can also derive a lot of value from their image manipulation services.

For example, with smaller e-commerce-based companies, the images used to drive business are often taken by the company itself. With the Clipping Path Asia outsource photo Editing Service- post-production experience, these non-professionally taken images can still be edited so that they appear on par with the images being produced by the larger companies.

Also, the pricing structure of Clipping Path Asia is also smaller company-friendly; not only does the company offer free trials, but the fact that prices actually go down with high volumes of images means that smaller companies can derive more value from the overall experience.

In fact, the buzz around the company has drawn in a wide variety of smaller clients like professional photographers, professionals in the fashion industry, graphic designers, and traditional artists. These types of clients value the fact that most edited image compositions can come back to them in as little as twelve hours from upload. These clients simply upload a folder to an FTP client and receive the finished product in the relatively short order.

Clipping Path Asia is currently backed by many satisfied customers that have come to rely on the service that the company provides. It’s the personal touch that seems to be a driving factor in so much repeat business, and the company’s on-demand image manipulation services are only gaining in popularity in both Bangladesh and in the States. The company even offers some excellent free trial offers that can certainly help new customers to get to know Clipping Path Asia’s level of quality.