How To Improve Conversions With Product Image Compression

How To Improve Conversions With Product Image Compression

A website with a lot of traffic but in which there are no conversions is like a shopping center full of people where nobody buys! In other words, it is not enough to occupy the first page of the search engines or to make a perfect marketing and communication campaign. It is necessary that all that traffic we capture converts to sales or calls to action. so you have to care about how to improve conversions.

The web structure, design, and marketing strategy should be aimed at achieving our conversion objectives. In this article, we will see what conversions are and how we can optimize them with product image compression and other means.

What is a conversion?

Conversion is the achievement of the goal we have set for our e-commerce website. Conversion is the holy grail of landing pages. There are countless factors that determine your conversion rate: a persuasive call to action, a form that pushes to be filled, an attractive content and a modern and simple design.

How To Improve Conversions

Optimizing a landing page is, therefore, one of the keys to maximizing the return on investment (ROI) of the campaign or improve the usability of the page, which will end up increasing your potential customers in an effective way.

Conversion is the second phase of inbound marketing strategies. It consists of getting the visitors to your website to perform an action that you have defined according to your objectives.

A conversion occurs when the user who visits stops being anonymous. He becomes a sales lead if we use marketing terms. Here, he is one step closer to being a customer.

The actions are different according to the type of site. An e-commerce site seeks to achieve more sales while a blog seeks to increase subscriptions or download content. The objectives can be very varied. It depends on what you raised when you designed the strategy.

Image compression as a way of speeding upload page and conversion rate

Even in the age of the fast internet, reducing data plays a big role in ensuring users continue surfing, heed calls to action and get to the landing page in the case of e-commerce.

Let’s say you have three pages with 3 megabytes file size on each page of your website, the visitor first has to download this file set before the page is completely displayed.

The lesser, the file size, the better the experience for the user. The more the file size, the more the experience may seem frustrating. The visitor is likely to leave your page very quickly because he does not want to wait for the pictures to download.

In addition, the Google search engine recognizes the extent to which images are compressed and rates too large file sizes very low. Hence, image compression is a great way to reduce page load times.

We’d like to give you some tips on how to compress your pictures easily and without complications so that your potential customers do not get frustrated with the load speed of your website.

The formula is: the smaller the image file and the smaller the amount of data, the faster the loading speed. This, thus, leads to the better user experience for the visitors and improved search engine ranking.

Basically, when integrating an image into a web page, you have to get to know and understand these three things: file format, image size, and file size.

Which image format is best for a web page?

There are countless file formats for pictures. For use in a website, we only have to deal with these four different file formats: JPG/JPEG, PNG, SVG, and GIF. There are several other image file formats, but these are the most used on the web

JPG: The .jpg or .jpeg (Joint Photographic Experts Group) is probably the best-known file format in our opinion. It is used in digital cameras, on websites and even in professional print files. It has the great advantage of being able to compress most of the image motifs. Image compression means when the file size is substantially reduced, resulting in shorter load times.

How To Improve Conversions

As a rule in ensuring this, the .jpg format should be your first choice. Alone, for this reason, this format is the most commonly used file format. Besides, almost all the pictures you want to include on your website will probably already be in .jpg format.

PNG: The .png (Portable Network Graphic) is a “newer” file format than the .jpg. As the name implies, it has been largely intended for use on the Internet. However, the compression process is technically different.

It mainly reduces the number of colors used in the picture. With this format, the more the image is compressed, the smaller the file size and lessen the number of colors used. This has the disadvantage of giving conventional images an unnatural look.

GIF: This is a very old picture format. The .gif (Graphics Interchange Format) has a big advantage over the two competitors: it can be animated. The disadvantage of the gif, however, is that it consists of only 256 colors. This is often not enough for pictures that are supposed to be natural.

SVG: This is an optimal choice for professionals. The .svg (Scalable Vector Graphics) is the latest file format in our list. It can be animated, easily compressed without data loss, inserted in XML code and even changed. SVG graphics are particularly suitable for websites that adapt to the device used. Due to the small file size, smartphone users with low bandwidth do not have to wait long.

An analysis of the above

For detailed images with many colors, the .jpg format is still the first choice as the emphasis is placed on color retention during compression. The .gif has been largely replaced by png. Only if a.

png file would be too large or for animations, the gif is preferred. The .svg format is not widespread so far but the potential is there: it impresses with small file sizes and scalability. This is becoming increasingly important for the growing number of different mobile devices.

Conclusively on image formats for a fast load speed of your website, we recommend you to use .jpg images as these cause the least problems and are easy to use.

How big should an image be for a website?

For this, one must know how the size of an image is measured at all. The unit of measurement is called pixels. Before you include an image in a web page, you should consider how much you want to view the image.

How To Improve Conversions

Keep in mind that the content area (the area in which the actual contents of a web page stand) on a PC monitor is typically around 1,000 pixels wide. From this, it can be seen very clearly how big pictures have to be in size.

Even captured images from digital cameras are often several thousand pixels in size. These image formats must be reduced. However, many cameras now have a special web format.

The following mistakes are often made when uploading images: an image is uploaded in the original size of, for example, 3500 × 2800 pixels, and then re-edited in the content of the website to a size of 600 × 400 pixels. The large original image is thus displayed reduced in size and may lead to poor image presentation as the image motif may look hard or overshadowed.

how to improve conversions With Other techniques 

To increase the conversion rate, you must know how to persuade the user. You should apply techniques that do not let your visitors leave your site without completing the action. You have to understand their behavior, what they are looking for, offer something in return and earn their trust.

The following are some practices and techniques that you should apply to achieve more conversions:

Calls to action: They are a simple and convincing message used to persuade the user to complete an action.

Subscription forms: With this tool, you will get the contact details of the visitors which you can use to communicate with them.

Landing Page: The landing page is where users get directed to after they might have addressed the call to action. From the landing page, they can then fill in the form that you have prepared.

Build customer trust: You can convey confidence on your e-commerce website with the “open book” mentality. This could be in the form of including testimonials from satisfied customers. Let your contact information always be visible and include sections such as “About us” and “Portfolio”.

Get feedback from your visitors: Conducting surveys between users and non-users will let you know what improvements your website needs.

Optimize the purchase process: You should offer different payment method alternatives. Make clear information about prices, return policy, shipping, etc.

Tools to increase the conversion rate on your website

So far, we have reviewed the practices to increase conversion. Based on them, we will show you some tools to improve the conversion ratio. With these tools, you can reach your goal easily.

How To Improve Conversions

To create calls to action

Da Button Factory: This is a simple and practical button generator to create calls to action. It is a quick and easy-to-use tool. You can start from scratch or edit any of the examples that are in the gallery of the site. Once you have created the button, you can download the image to your computer or copy the code to insert it in your site.

Button Optimizer: This also among the popular tools used in creating buttons and grow website traffic. Like the previous one, this is free and easy to use.

With this, you can choose between different shapes, colors, edge details and text styles. You can download it in PNG format insert the button on your website with the HTML or CCS codes.

SumoMe: If you want to get subscribers without diverting visitors to a landing page, this plugin will help you. It allows you to include a lead generation bar in which the user leaves his mail and continues where he is.

But in addition to the banner, you can also create conventional buttons and pop-up windows. It has tools with which you can analyze your site’s conversion rate.

It is a very complete application in which you can have very useful tools for your website. For example, it features heat maps with which you can monitor visits to your website in real time.

Exersion: If you have heard about pop-up before exit, you know that it is a message that appears just before a user leaves the website. It is the last resort that tells the visitor why he should continue on the site.

Exersion is a tool with which you can create these types of pop-up windows. With this tool, you can give offers or invite him to see the content of interest so that he does not leave.

For forms and landing pages

InstaPage: This tool is one of the best tools for landing pages. It allows you to create landing pages in a simple way. It has available more than 70 templates that you can use as a starting point. Thanks to its drag and drop system, it will be very simple to customize your landing page.

One of its advantages is that it does not require you to have programming knowledge to create your page. In addition, it is integrable to MailChimp or Google Analytics. In it, you can perform A/B tests so as to test which version of the page generates the most conversions.

Formstack: This is a very intuitive tool that allows you to create registration forms in a few minutes. In their presentation, they guarantee to have several levels of security, an important feature when requesting data from your users.

In addition to the forms, you can also design personalized surveys. To use Formstack, you must join any of your paid plans. However, you have two free trial months in which you can decide if you should continue with the service.

Optimizely: Do you need to apply A/B tests to your forms or landing pages? With the help of this tool, you can compare two or more versions to determine which works best, according to your objectives. In this case, we are also talking about a payment application.

Options for multiple functions

Visual Website Optimizer: Visual Website Optimizer is one of the many e-commerce tools with multiple functions, which positions it as one of the most complete. Among its applications is the possibility of obtaining a heatmap (heatmap) and click maps to track the clicks of visitors.

You can also perform usability tests, split testing, A / B test, among others. Its trial version allows it to be used in sites that have less than a thousand visits during a month.

Feng-Gui: This application imitates the human eye. It analyzes the visual elements on your website and then identifies the most attractive components in the image, such as the display order, the areas of greatest interest, etc.

You ask why it will help you? Knowing this data, it is possible to create more effective strategies, improving the visibility of the site. With it, you will know when the visual elements fail and where to place the calls to action to be more effective.

Inspectlet: With this tool, you can identify users individually and see how they interact with your website. What Inspectlet does is record a video with all the movements of your visitors.  This way you can see where you can click, scroll and mouse movements. You can choose between seeing the session of new visitors or those who have returned.

Take advantage of this tool

Go to Webinar: The content adapted to each phase of inbound marketing is essential if you want to learn how to increase the conversion rate. In this case, webinars, e-books, online courses, among others are very effective, because they promise valuable information to the user.

Go to Webinar is one of the most popular platforms to offer online conferences. Among its features include being able to manage attendees, record seminars, follow up by email, among others. It is simple to use and will work for you whether you have a large audience or a small audience.

Last line

Planning and implementing an online marketing strategy requires a lot of attention. These are just some of the many tools to increase the conversion rate on your website that you can use. Some free, others, paid for. Use them according to your needs to optimize resources.

Don’t forget the image compression practices and how it is one of the greatest determinants in how your page ranks and how your site visits are converted to sales and responses.

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How to take professional product photos with a smartphone

How to take professional product photos with a smartphone

A world without digital technology is hardly conceivable today. What would we do in everyday life without a tablet, smartphone & Co.? In particular, the smartphone is developing more and more into an all-in-one device.

According to statistics, the smartphone displaces not only electronic devices such as the mp3 player and the navigation device, the sales of digital cameras went down between by about 50% between 2007 and 2014. Even professionals have firmly integrated the smartphone in their everyday life.

You will be surprised by the quality of images taken from your smartphone with our simple tips and tricks that will help you use the camera on your smartphone.

Smartphone photography for e-commerce

Smartphone photography is on everyone’s lips. And it is gradually, but unsurprisingly, featuring in e-commerce too.

Before considering spending on a digital single-lens reflex (DSLR) camera for product photography, why not consider using the high-resolution camera of your smartphone which you carry everywhere? That may sound crazy and a bit unprofessional, but, hey, it’s the 21st century – that isn’t the case anymore! With the advancement in smartphone technology, creating professional product images with your high-quality smartphone’s camera is now absolutely feasible.

So, what are the advantages and disadvantages of taking professional photographs with your smartphone and what can we do to get even more out of our pictures?

Smartphone photography for e-commerce

Smartphone photography: The pros and cons

Practical benefits: Apart from being budget-friendly, this option offers convenience and portability, while not sacrificing on the quality of your images. The compact design of smartphones allows us to carry them wherever we go: they are light, flat and fit in any pocket. There are therefore hardly any limits to photography.

Easy sharing on e-commerce sites and social networks: Sharing your images on product sites and on social networks has never been as easy as it is today. With this option, your target customers, friends, relatives, and acquaintances can always stay in the picture.

Creativity: The range of versatile apps for editing your own pictures seems to be endless. These are usually available for free or for very little money. This not only enables the user to work with the classic image processing from their smartphone, but also filters the unwanted elements from your product images.

Cost factor: If it should not be just the iPhone of the latest generation, then good smartphones are already available from about $200. Conversely, you have to put a considerable amount of money on the table for a passable compact camera.

Image quality: The quality of smartphone-captured photos has its pros and cons. For example, where the resolution is absolutely sufficient for most purposes, it fails because of printing in large format. So the photographer should think carefully about the purpose of his pictures and in some cases, he should prefer to use his conventional camera. In addition, digital offers more extensive options.

Digital zoom and megapixels: Since most devices are equipped with digital zoom only, zooming in on the image will result in a significant loss of image quality. In other words, the results are very pixelated. In addition, most smartphones are not yet equipped with enough megapixels. Here, digital cameras are still in the lead.

Macro Photography: Similar to close-ups, smartphone photographs are not yet possible in the sense of macro photography. It would be useful to find out where the focus range of your device begins.

Tips for taking quality photography with a smartphone

Are you fully familiar with the functions of your camera app? If not, familiarize yourself with them, because the standard features can be quite substantial: In addition to the self-timer and filter menu, most applications have automatic face detection, various image formats, video and slow motion, HDR and more. Just play around for a while – you’ll be surprised what your smartphone camera can do!

  1. Determine the focus itself

This gives you control over the different levels of sharpness and image composition. Simply set the automatic focusing of your smartphone. If you now touch a certain point in your picture, the camera will focus on the desired area of the picture.

  1. Actively design the screen layout

First, think about what you want to photograph and look around before you hit the trigger. Ask yourself the following questions: What else is happening in the environment of my desired subject? Is the sun shining or are there great clouds in the sky? Is there a way to give my object a new perspective?

Are there recurring lines? Where is the sun? Are there interesting shadows? Shadowplay is a great way to get very interesting pictures.

Contouring is a central theme for image composition. Are there lines that lead into an image? Are there symmetries and repeating patterns? Are there several image layers that add depth to the image?

Include these things in your picture, because that creates tension and makes a really good picture more interesting!

Play around, what does your subject look like when you shoot it from the top, bottom, left or right? Squat, stand on a chair and give your subject a little room.

  1. Ensure the right exposure

Do not rely on the automatic exposure correction of your smartphone, but rather ensure the correct white balance. Simply tap another point on the display of your device. If this does not work, you must deactivate the automatic setting in the settings. By the way: if you are already there, you can also switch off the flash directly. Lightning often causes hopeless overexposure – so use it only when you really need it.

  1. Use the High Dynamic Range (HDR)

The High Dynamic Range, also known as HDR, is responsible for contrasting your images. A feature that is likely to be on any modern smartphone and it turns out to be very useful. Thus, particularly large brightness differences are reproduced in an extremely detailed manner.

All modern smartphones have an HDR function, but many people are still unaware of how useful it is. The HDR mode takes three pictures at different exposures and highlights the best parts of each photo. Your phone will then do all the work for you: it will create a standard and an HDR photo. The result should be more like what the eyes see than what the camera sees.

  1. Use touch-up apps for more creativity

You will not get a perfect rendering of all your photos so feel free to take advantage of the various mobile phone photo editing applications. Instagram, Photo, Candy Cam & Co.: take advantage of the power of your App Store. Get creative with filters and beautify your product images.

  1. Practical accessories for smartphone photography

As already mentioned, real macro shots are not possible with the smartphone itself. It looks the same with the wide angle and the fisheye. However, if you do not want to do without these options, various manufacturers now have practical slip-on lenses available for them.

  1. Sometimes the image stabilizer helps

With an image stabilizer, your image may appear less blurry. However, with some cameras, the image stabilizer is just an electronic trick that does not bring that much. In addition, you may not be able to adjust an electronic stabilizer if you previously set certain other settings in the camera control. Some Nokia phones, on the other hand, have a built-in optical stabilizer – like large cameras or interchangeable lenses. Then your shots will appear less shaky at long shutter speeds (even videos are better with image stabilizer).

  1. Clean up your lens

Before you even take photos with your smartphone, wipe your lens. Dust and dirt deposited on it will give a grainy result to your product photos.

  1. Choose high resolution

The higher the resolution of your photograph, the higher the quality will turn out to be. Precision will bring your smartphone photos a much more professional result. However, you should note that the bigger your files are, the more difficult they are to store.

  1. Familiarize yourself with the software

You will probably be surprised to discover everything you can do with the camera of your smartphone. All the best smartphone cameras usually have the panorama, HDR, and bokeh features, as well as basics like video, flash, and auto mode. Knowing where these options are will allow you to not waste time searching your settings and not miss out on something.

  1. Do not move while shooting

It is important to follow the same basic rules of digital camera photography when using the camera on your smartphone. Thus, it is imperative not to move in order to take the best shot. You can put your phone on a rigid object such as a tree or wall to create an improvised tripod.

  1. Trim, do not zoom

Zooming on the camera on your smartphone will decrease the quality of your images. The best smartphone cameras often have a resolution of 8 megapixels or more, which means that you can trim greatly while maintaining excellent photo quality.

Ecommerce photography

How to take quality photos considering the weather

Smartphone photos are better when taken in the sun but smartphone lenses and sensors are not yet as powerful as the full-blown traditional cameras.

Here are our tips for taking pictures when the weather is nice:

  • Avoid very harsh contrasts such as deep shadows and bright skies in a single image.
  • The sun should not shine directly into the cell phone lens – this disfigures cell phone pictures significantly.
  • In-Camera Control, test different settings for natural or vivid colors such as landscape, portrait, or white balance for different light sources.
  • Capture objects that look good with the wide-angle lens of a camera phone, such as expansive landscapes or cityscapes. A bird on the power pole always seems too small in the phone photo.

5 best smartphones for photography 2018

Within the past few years, smartphones have continued to evolve – so have the accompanying cameras. Thanks to competition between the big tech companies such as Apple Inc., Samsung, Nokia, HTC, etc, the camera quality in smartphones (especially flagship devices) has been a major selling point for these big brands.

Behold the smartphone products we regard as the best for taking product photography:

  1. Huawei Mate10 Pro

Camera Features

  • 12 megapixels
  • Dual cameras
  • 20 megapixels black & white
  • Optical Image Stabilization (OIS)
  • 27mm equivalent
  • f/1.6 lenses
  • 4K video
  • MicroSD slot
  • Raw

 

  1. Google Pixels 2 XL

Camera Features

  • 12 megapixels
  • 4um pixels
  • f/1.8 camera lens
  • Dual-pixel autofocus
  • Optical Image Stabilizer (OIS)
  • HDR+ shooting
  • Dual L.E.D. flash
  • 4K video
  • Full HD
  • Dust and water resistant

 

  1. Galaxy S9+

Camera Features

  • 12 megapixels
  • f/1.5-2.4 lens and telephoto lens
  • Optical Image Stabilizer
  • 26mm equivalent
  • MicroSD slot

 

  1. Galaxy S8

Camera Features

  • 12 megapixels
  • f/1.7 lens
  • Optical Image Stabilization (OIS)
  • 26mm equivalent
  • MicroSD slot

 

  1. HTC U11

Camera Features

  • 12 megapixels
  • f/1.7 lens
  • Optical Image Stabilization (OIS)
  • 26mm equivalent
  • MicroSD slot
  • 4K video
  • Raw 

 

Last line

When you consider the tips and recommendations given above, taking product photographs for e-commerce should not remain exclusive to DSLRs anymore as there are now smartphones with high-quality camera features which can do the job. When buying smartphones for product photography, watch out for camera specifications such as the optical image stabilization, the megapixels, the lens, MicroSD option and the resolution, which you can combine well with photo software that will be quite helpful while creating your product photos. With these, you should never see a reason for owning a digital camera. Profession photo creation should be just a pocket away!

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The Best Way To Edit Product Photos

The Best Way To Edit Product Photos

All right, ѕо уоu hаvе уоur product photography equipment, уоu know whаt settings to ѕеt your DSLR aperture, you know whаt kіnd of рhоtоѕ you’ll be taking, AND  уоu have a tеntаtіvе рrоduсt рhоtоgrарhу shot lіѕt. Sо what do уоu dо once уоu’vе taken уоur photos?

Time tо edit product photos:

Thеrе’ѕ a vеrіtаblе рlеthоrа оf photo editing ѕоftwаrе аnd apps thаt аll rеԛuіrе a bіt оf knоw-hоw to edit product рhоtоѕ wеll. Thankfully, іn thіѕ mоdеrn аgе, juѕt аbоut anything уоu need to dо wіth one оf these tools has a tutоrіаl еіthеr built-in or available on YоuTubе.

Hоwеvеr, оnе thіng to fіgurе оut before рhоtо еdіtіng—bеfоrе ѕhооtіng, rеаllу—іѕ hоw you wаnt the final рrоduсt tо lооk. Consistency in imagery, еѕресіаllу іf you’re going wіth ѕіmрlе рrоduсt рhоtоgrарhу shots оr flаt lау, wіll make уоur ѕіtе easier tо navigate and make роtеntіаl сuѕtоmеrѕ mоrе lіkеlу to browse, buу and ultіmаtеlу kісk-ѕtаrt your e-commerce оrdеr fulfillment рrосеѕѕ.

Aѕ аn e-commerce business, you nееd tо mаkе ѕurе that уоu give уоur сuѕtоmеrѕ thе rіght іmрrеѕѕіоn оf уоur products. Aѕ thеу саn’t ѕее or touch thеm іn real lіfе, it’s еѕѕеntіаl that уоur рrоduсt ѕhоtѕ display уоur рrоduсtѕ іn thе bеѕt аnd сlеаrеѕt wау роѕѕіblе. In оrdеr to achieve thіѕ, mаnу е-соmmеrсе buѕіnеѕѕеѕ wіll ѕреnd lоtѕ оf tіmе аnd еffоrt еdіtіng thеіr рrоduсtѕ ѕhоtѕ uѕіng a photo еdіtіng software suite, as іt can rеаllу mаkе the dіffеrеnсе bеtwееn thеm selling аnd nоt ѕеllіng. Better, more professional іmаgеѕ also give a bеttеr іmрrеѕѕіоn оf уоur brand, which іѕ essential іn еnсоurаgіng rереаt buѕіnеѕѕ.

Consumers ѕееk time-saving ѕhоrtсutѕ аll thе time, аnd their аttеntіоn nаturаllу grаvіtаtеѕ to the quickest wау to gаthеr information: іmаgеѕ.

Prоduсt іmаgеѕ nоt оnlу tеѕtіfу tо thе quality оf уоur product but аlѕо serve аѕ wіndоwѕ іntо your е-соmmеrсе store, сrеаtіng 2 fundamental thіngѕ:

  1. Trаnѕраrеnсу
  2. Trust

Whеn consumers vіеw a рrоduсt раgе, thеу аrе looking fоr рrооf of ԛuаlіtу аnd vаluе. Imаgеѕ shape thеіr first impression, сrеаtіng a tірріng point аѕ tо whеthеr thеу wіll continue browsing and еvеntuаllу mаkе a purchase.

Wе’rе going tо соvеr thе mоѕt соmmоn edits: bасkgrоund rеmоvаl and соlоur correction.

Ecommerce photo editing service

BACKGROUND REMOVAL

Bасkgrоund rеmоvаl is thе mоѕt соmmоn edit іn рrоduсt photography. It is the rеаѕоn wе rесоmmеnd shooting оn a whіtе bасkgrоund, as this will mаkе the bасkgrоund rеmоvаl much еаѕіеr thrоugh photo еdіtіng software. Background rеmоvаl lеtѕ you change the colour (tо help make a product pop, for еxаmрlе), rеmоvе scraggly threads, hаіrѕ, еtс., аnd mаіntаіn a gеnеrаllу сlеаn, соhеѕіvе аеѕthеtіс.

You саn uѕе рhоtо editing рrоgrаmѕ аѕ vаrіеd аѕ Microsoft Pаіnt, Photoshop, Prеvіеw, аnd еvеn PowerPoint (and a whоlе tоn more) tо handle background rеmоvаl. Aѕ аlwауѕ, соnѕіdеr уоur budget: If уоu саn аffоrd ~$10/month, wе rесоmmеnd Phоtоѕhор аnd Lightroom. Mоrеоvеr, wе аlѕо rесоmmеnd YouTube, Lуndа, or a good frіеnd thаt knоwѕ their way аrоund Photoshop. These aren’t thе еаѕіеѕt programs tо learn, but thеу аbѕоlutеlу are the most соmрrеhеnѕіvе аnd rоbuѕt. If you can gеt thе hаng оf Photoshop аnd Lіghtrооm fоr рrоduсt photography, уоu’rе hеlріng уоur buѕіnеѕѕ in gіаnt wауѕ.

 

Cоlоur Correction

Evеn if уоu’vе used a solid соlоur bасkgrоund to shoot your рrоduсt рhоtоgrарhу, уоu’ll ѕtіll wаnt tо do a bіt оf colour correction. It’ll help with—you guеѕѕеd іt—unіfоrmіtу аnd іn brіngіng оut accurate соlоurѕ/рrеѕеntаtіоn, which іѕ thе whole роіnt оf рrоduсt photography!

 

Whу Phоtоgrарhу Inсrеаѕеѕ Cоnvеrѕіоnѕ

90% of іnfоrmаtіоn trаnѕmіttеd tо оur brain іѕ vіѕuаl. No mаttеr hоw sophisticated, wеbѕіtе vіѕіtоrѕ аrе fіrѕt еngаgеd bу vіѕuаl еlеmеntѕ, nоt written сору. Photos are a vіtаl раrt of a соnѕumеr’ѕ dесіѕіоn-mаkіng рrосеѕѕ, ultіmаtеlу dеtеrmіnіng соnvеrѕіоn аnd rеtеntіоn rаtеѕ.

The ԛuаlіtу of a product рhоtо reflects уоur brаnd іmаgе, сrеаtіng thе іnfаmоuѕ fіrѕt іmрrеѕѕіоn. Thе kеу to making the mоѕt of thеіr first impression іѕ tо present polished, рrоfеѕѕіоnаl images thаt еvоkе mаxіmum engagement.

Retouching your іmаgеѕ аftеr thе shoot іѕ vital tо асhіеvіng a polished look.

Even іf уоu shoot your рrоduсt with a ѕmаrtрhоnе, editing can bе the difference bеtwееn mеdіосrе аnd рrоfеѕѕіоnаl results. Fоr those starting оut, gеttіng the bасkgrоund оr the lіghtіng rіght takes a bit оf trіаl and еrrоr. Thankfully рhоtо editing саn mаkе a multіtudе оf flаwѕ mаgісаllу dіѕарреаr.

Retouching covers аnуthіng frоm bасkgrоund removal tо соlоr correction, mаnnеԛuіn rеmоvаl, аnd ѕhаdоw addition for a mоrе nаturаl lооk.

Phоtо еdіtіng іѕ a time-consuming рrосеѕѕ, еѕресіаllу untіl you get the hang оf things.

Luсkіlу, thеrе’ѕ a world оf free image editing tооlѕ available to help wіth аll уоur photo editing nееdѕ.

Advеrtіѕіng саmраіgnѕ аttrасt соnѕumеrѕ wіth рrоfеѕѕіоnаl images оf their products. Aѕ with аll commercial рhоtоgrарhу, rеtоuсhіng is аn essential ѕtер in the еnѕurіng еасh image is of great ԛuаlіtу and high еnоugh ѕtаndаrd fоr print. Those in the industry uѕе software ѕuсh аѕ Phоtоѕhор tо dо thіѕ аnd, bу uѕіng similar tооlѕ and tесhnіԛuеѕ, thе same рrоfеѕѕіоnаl rеѕultѕ саn juѕt аѕ easily be асhіеvеd at hоmе uѕіng уоur рhоtоgrарhѕ.

Hеrе is a ԛuісk jаrgоn-buѕtіng explanation оf thе things you саn gеnеrаllу еdіt оr twеаk inside thеѕе types оf арр:

Exроѕurе – Thіѕ wіll mаkе thе іmаgе brіghtеr оr dаrkеr, uѕuаllу wіthоut lоѕіng tоо much іntеgrіtу in the іmаgе.

Brіghtnеѕѕ – This wоrkѕ ѕіmіlаr tо еxроѕurе but tеndѕ tо rеmоvе more dеtаіl frоm thе image, so аррlу wіth саutіоn.

Tеmреrаturе оr Sаturаtіоn – Thеѕе tools are hаndу іf уоur іmаgе is a lіttlе orange оr уеllоw, уоu саn try to сhаngе thе temperature (соlоur) uѕіng thіѕ ѕеttіng. Rеmеmbеr уоu wаnt уоur background tо bе whіtе, аnd thе рrоduсt tо bе clear and ѕhоwіng аn ассurаtе depiction оf color.

Clarity/Sharpen – Hореfullу, your іmаgе will bе іn focus, but уоu соuld аdd a tiny bit оf ѕhаrреnіng tо make іt crisp. Juѕt don’t оvеrdо thіѕ оnе.

Highlights / Shаdоwѕ – Try playing around wіth thеѕе ѕеttіngѕ tо see іf уоu can eliminate аnу blеmіѕhеѕ іn thе whіtе background ѕрасе while maintaining dеtаіl and ѕhаdоw оn the рrоduсt.

 

Cоnсluѕіоn

Thеrе уоu hаvе іt. It’ѕ possible to tаkе hіgh-rеѕоlutіоn рrоduсt іmаgеѕ уоurѕеlf using your ѕmаrtрhоnе and an fеw household items. Plus, wіth a ѕmаll іnvеѕtmеnt in ѕоmе other gear, you could get a еffісіеnt little рrоduсt рhоtоgrарhу setup going.

Thіѕ іѕ grеаt іf уоu’rе juѕt ѕtаrtіng out and dоn’t hаvе thе budgеt to hire a photographer, or if you nееd some ԛuісk images tо get уоur product оut there until уоu саn gеt professional оnеѕ tаkеn.

Aѕ they say, images tell a thousand wоrdѕ, ѕо don’t fоrgеt tо tеѕt your аѕѕumрtіоnѕ оn which images will perform thе bеѕt!

Our company offers the complete outsourcing photo editing solution within reasonable cost and turnaround time. We offer 3 free trial images as well to show how confident we are in our service and also to make sure you feel 100% secure with your purchase. Once you are happy then move forward to the real order.

To find out more just contact us today!

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Clipping Path InDesign-Exploring

Clipping Path InDesign-Exploring

Clipping Path InDesign Exploring Skill up your graphics design

For any aspiring graphic designer, it is important you know that the Adobe Creative Suite features an array of programs, whether for web design, graphic design, professional photography, and so on.However, these graphic design products overlap in a lot of ways and functions. One of such functions where you find this overlap is the area of clipping paths. Sometimes, you can be confused as to which of the product is right for you. While many of the major graphic design products (Photoshop, Illustrator, and InDesign) can be used, let’s focus on the InDesign for the purpose of this article.

How it works

InDesign allows you to create clipping paths and also works with clipping paths already created and imported – whether in the form of JPEG, TIFF, Photoshop image Photoshop EPS. Regardless of the source of the clipping path, InDesign allows you to modify it. However, the easiest way that a clipping path can be added to an image is by creating the path in Photoshop, then import the image into InDesign.

Creating a clipping path in InDesign

Like already stated, anybody can create a clipping path in InDesign with the use of a drawing tool.

Here’s how:

  • Choose File→ this should help you locate an image. Afterwards, use the drawing tool to generate a path on the top of the image.
  • Now, using the Selection tool, click to select the image of choice and then cut (this you can by choosing File→ Cut).
  • Now select the shape you have just made and then choose Edit→ Paste Into.

Creating a clipping path with Photoshop and then import to InDesign

An alternative is to create the path on the image in Photoshop and then import into InDesign.

Here’s how:

After you have used the Path tool in Photoshop to create the path in the image and saved as a PSD, EPS, or TIFF file, import it into InDesign. To do this chooses File→ Place. This should take the Import Options dialog and select ‘Apply Photoshop Clipping Path’. InDesign now clips the image accordingly.

Creating a clipping path with Photoshop and then import to InDesign

Refining the path

After you have imported the image from Photoshop, InDesign allows you to alter its clipping path. To do this you use the direct selecting tool and select the image you intend to refine.The imported clipping path will appear. Now, you can click and drag on any points along the path in order to reshape and refine. This is fairly easy.

Every graphic designer knows and recognizes InDesign as one of the most important programs for graphic designs. It is important that you know the inside and out, as the program is gradually gaining popularity amongst other similar products. You can use it for editing and creation of all kinds of visually related materials. InDesign allows you to design virtually anything – from postcards to invitation, brochures, magazines, posters and even books.

Never again should you be confused in the choice of Adobe Creative Suite programs to use for clipping paths.

FREE TRIAL! TRY IT NOW FROM CLIPPING PATH ASIA

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Recent Post

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We agree when you say a photo is worth a thousand words but truth be told; it’s worth much more because a photo can tell all that words could tell and even much more. If what you’re interested in…

✔ We Edit, Retouch and Optimize your images within 24 hours

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That makes the image more focused on the desired element and so demonstrating the meaning of the picture more appropriately. Make Background Transparent…..

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What is new in Photoshop CC?

What is new in Photoshop CC?

What is New in Photoshop CC? Learn about the new technology of adobe and upgrade yourself. 

Over the years, one company that has stood out as one of the top software companies is AdobeSystems. This company has excelled with its Photoshop software for graphic designers and photographers. They are known for employing the latest technology, thus allowing their customers creative freedom in design and editing. Just when you think they’ve given it all in their latest version of the software, then, another version hits the market. This was exactly the case with the introduction/launch of the new Photoshop CC. This got a lot of people wondering what’s different or what has changed from the previous versions of Adobe CS4, CS5, and CS6 and so on.

Differences between Photoshop (CS6, CS, CS4, CS5, CC)

So if you’re one of those wondering if the upgrade is worth anything to you and your workflow, consider its features.


A New Curvature Pen Tool

This is definitely an improved way of creating curved paths. It makes the process more intuitive, precise and faster. Instead of making use of Bezier, you can simply use pull and push segments of the path. This is perfect for those who are new to drawing of curved lines as it makes the process a lot simpler than the previous versions.

 

Major upgrade in brushes

One of the major improvements of the Photoshop CC is the brushes. The improved brush allows for dragging and dropping of the reorder, creating folders (and subfolders), toggling new view modes, and scaling the brush stroke preview. Also, with features like blend mode and opacity, you can save brush presets. So generally, there’s been a reworking on the brush organization – more effective and faster.

 

Lightroom CC integration

With the Photoshop CC, you have easy access to the Lightroom cloud catalog. You can now find this feature on the start screen and also through search. This is to allow for easy access to your photos synced to the cloud using the Lightroom CC. It will also help save time when you want to send images from one place to another. This is especially true when it has to do with those images captured through the Lightroom mobile version.

 

360 Panorama Editing

You can now open and edit, and afterward export 360-degree panoramas. In doing so, crucial metadata still remains intact in the files. This way, through your Photoshop editing, your images are still compatible with other panorama viewers. Even in a spherical workspace, you can still pan and zoom around.

Range masking in Adobe Camera Raw

Before now, it was difficult to make precise local adjustments, but this has changed with the Range Masking featured in theAdobe Camera Raw of the Photoshop CC. Creating a mask, whether based on luminance or color can be done quickly.

 

New Learn Panel

This should get every newbie in Photoshop editing excited. This panel features basic tutorials to help get you started and acquainted with the various Photoshop features (whether new or old), and it’s contained inside Photoshop itself.

 

The Photoshop CC is really an improvement on the prior version of the software. The lists of new features are just endless. Other improved features include new Adobe stock integration, copying, and pasting, improved font management, refine edge tool, and the list just goes on and on. All of these are aimed towards making customers express their creativity and unique ideas easily. Whether you are creating vector graphics in illustrator or editing an image with Photoshop, or even laying out a page in InDesign, the Photoshop CC gives you more precision and control with your graphics production.

 

Clipping Path Asia describes what is new in Photoshop CC (Creative Cloud) is prepared for photographers, designers, videographers and 3D artists. Let’s take a look:

1. Web graphics could be auto-generated by Photoshop CC:

Slicing becomes easier and user-friendly. If you were active a plugin called generator then your

website images generate automatically place part by part. You could change color, text, larger image, different pictures.

You don’t need to generate again for changes. It will automatically fix and make those. You could place some tags on an image.

Here are the supported tags:

PNG: .png (Default value: pnd8w/alpha), .png8, .png24, .png32

Jpeg: .jpg (Default Value: 8), .jpg(1-10), .jpg(1-100%)

GIF: .gif

Scalling: -1-n%, (Number)px x (Number)px

Example:

“200% logo-retina.png, logo.png, tuningfork.jpg40%” will include both a 2x and a 1x image and a jpeg image.

We are going to prepare a tutorial on this. Next week we will post this complete tutorial. So keep in touch on OUR BLOG. For more Clipping Path Asia

2. Camera Shake Reduction Filter

If you have got taken an endeavor that’s slightly hazy thanks to camera movement.

RC metropolis shows a way to use a replacement filter to create that image sharp.

For more Clipping Path Asia

3. Abode Camera Raw

Adobe Camera Raw 8 has new reduction options.

For more Clipping Path Asia

Filter: Adobe Camera Raw:

The Camera Raw plugin provides associate degree intuitive thanks to editing your photos.

In Photoshop CC you’ll add Camera Raw by applying it as a filter.

For more Clipping Path Asia

4. Super Sharpening in Photoshop CC

More sensible sharpening in Photoshop CC.

For more Clipping Path Asia

5. Syncing presets in Photoshop CC

Photoshop CC may set your most important content in the Creative Cloud.

For more Clipping Path Asia

6. Image Resizing in Photoshop

Image resizing has become easier in Photoshop CC.

For more Clipping Path Asia

7. type rendering in Photoshop CC

Photoshop CC includes a replacement model rendering choice for sub-element text.

For more Clipping Path Asia

8. style enhancements in Photoshop CC

There are many custom improvements have drained Photoshop artistic Cloud.

Such as:

Multiple Path choices,

Rounded corner writing for shapes and

Behance Integration.

For more Clipping Path Asia

9. Painting in 3D

Photoshop CC includes many new ways in which to color in 3D.

Layer Projection vs. Projection painting is that the great half.

Photoshop CC includes many new ways in which to color in 3D conjointly.

If you get this post helpful then please subscribe to RSS feed. We update every week with a fantastic tutorial or latest news. https://www.clippingpathasia.com/blog is always at your service.

FREE TRIAL! TRY IT NOW FROM CLIPPING PATH ASIA

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Recent Post

✔ You Shoot the images for online store

We agree when you say a photo is worth a thousand words but truth be told; it’s worth much more because a photo can tell all that words could tell and even much more. If what you’re interested in…

✔ We Edit, Retouch and Optimize your images within 24 hours

Clippingpathasia.com recognizes that photos are indeed an immortalized version of different moments of our lives handed to us in a piece of paper or a graphic file. However, no matter how…

✔ Benefits Of Making Product Photos Background Transparent

That makes the image more focused on the desired element and so demonstrating the meaning of the picture more appropriately. Make Background Transparent…..

✔ Background Removal With Photoshop Online

While a first editor would merely detach the canvas as well as replace it, a specialist could do one thing further. He could use associate degree alteration layer or else…..

✔ Alternative to photoshop- gimp image manipulation

Just like several another area of life, the growth of technology and newest trends in the globe of photography has altered from physical to digital. In the precedent, diverse apparatuses were…..

✔ Adobe Photoshop image manipulation servicesLighting specialist, manipulate shadow to strengthen the cars lines as well as enhance its curve. The whole sight is melodic group to create the final word insight of the car. But, once the snap shoot….

✔ Getting an Unique illustrator clipping mask

At times several courses are created to disguise the unwanted portions of a picture. Diverse courses are laid out for each the picture in addition to the sketch for graphic……

✔ Mask images Could Increase affability of Products

Mainly the produce companies for their advertising purpose use these services. ad is one of the most significant aspects throughout which advertising and sales industry grow further….

✔ The Art of Digital Photo Retouching

The memories of high-quality old days are still bright in my mind, while photographs had not anything to perform with the computer. Now, photographs are captured with digital cameras…

✔ Advantages of text clipping mask Services

All you require to try as well as do is create a substitute path by persecution the pen tool to specify the popular object. Albeit, it is straight forward to execute this method, though, it’s prudent…..