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Everything to Know About Ghost Mannequin Photography Editing for E-commerce Businesses

Everything to Know About Ghost Mannequin Photography Editing for E-commerce Businesses

If you are in the e-commerce business, you know it very well that first impression matters a lot. In this competitive market, an e-commerce site needs to make their site responsive, as well as presentable. An e-commerce business needs to largely depend on product photography than any other factors in order to bring in sales.

Importance should be given to product photography as people love the world of visuals and spend maximum time online. An ecommerce store is not like a brick and mortar store, where customers usually walk into the store, pick their preferred product, try it and purchase it. An ecommerce store needs to convey the required information via photographs, video, and descriptions.

As picture is worth a thousand words; hence, most leading ecommerce sites are going for ghost mannequin photography and ensure their product speak volumes.

Ghost Mannequin Photography

Ghost mannequin photography editing for eCommerce business can be the driving force that can lead to customer engagement, conversion, customer retention, and sales. If a product is beautifully photographed, all these factors can be achieved by an online store. Studies have shown that when shopping online people love visuals.

If they love the visuals, they took some action, which would lead to sales. The higher amount of sales an online store makes, it would help a store to expand.

Images Create a Great Impact on Buyer’s Mind

Studies have shown that 75% of online shoppers feel that photos of a product create a great impact on their purchase decision. Often, 22% of shoppers return the products if it doesn’t have any similarity with the images. The average rate at which a consumer returns back the items they have purchased online is 30%. So, clicking professional photographs for any product line can help an eCommerce business to make sales.

Also, 86% of Americans believe that transparency in business is crucial than anything else. They think that brands need to offer that transparency so that the possible customers can generate trust in the brand and their product. Only, with good visual content, an eCommerce site has the chance to lure 40% customers to their site. References statistics here.

People are not always good at explaining the products. This is where product photography comes into play, as it can easily turn a casual shopper to a loyal customer.

Visual Content Is More Important for a Business

Visual content becomes the product’s actual representation. The main goal of an eCommerce business is to sell a product. The images of a product form the first thing, which a customer sees since landing on a site, an eCommerce business owner needs to ensure that the visual content for their product page is engaging enough.

Customers can offer great value to a product based on how it looks. If a site offers the latest branded clothesline but makes use of the poor-quality photograph, then it is bound to lose customers as they would go to a competitor site.

For any e-commerce site, gaining the attention of the customers and keeping them hooked to the site should be a priority. Human beings go for products that look pleasing to the eyes. So, with photo editing services, an ecommerce business can easily appeal to the five senses of the customers. It would also help a site to convert leads to sales.

The Issues Faced by an Ecommerce Business

Every online retailer tries to display their products in the best form for the target customers. Therefore, presenting a product through ghost mannequin can be of great help.

Ghost mannequin photography editing for eCommerce business can add value to the product and assist the customer in their purchase decision, as the products are displayed from various angles. Even after having beautiful images of products, an eCommerce business might face some glitches. These glitches often become the pain point for the businesses.

Common Pain Points for eCommerce Images

 

  • Increased Site loading times due to images

One of the biggest issues faced by any website is their loading times. Websites need to load fast or customers will quickly lose interest. This is a huge deal for any eCommerce site. With photography editing services, images can be optimized to reduce the loading times significantly. After all, images consume a lot of resources while loading.

  • Proper Attention Is Not Paid To the Background

Photographers can get so focused on capturing the subject that they don’t pay attention to the background of the object. It can be great to have a colored background for a product, but a white background is needed for taking straight up focused shots of a product. The white background doesn’t offer any distractions.

  • Lighting Issues

Lighting is important when taking photos of an eCommerce product. It would be better if one avoids directly shooting under the sun. While, one might try to avoid photos taken in low-light, but editing the images taken under low-light becomes much easier.

  • Centering the Subject Incorrectly

A service provider of ghost mannequin photography editing for eCommerce business always looks out for opportunities that would try to make use of the ‘rule of thirds’ in image composing. The subject should be in the center when taking product photography. Only then the picture would come out perfect and the background would be displayed perfectly. It goes without saying that such images will only make the customers lose interest in the product.

  • Inconsistent Size

The product photos should have a consistent size for all templates. If photographers fail to pay attention to this point, then the images might be displayed in an odd manner on mobile devices or on computer screens. In case the images start to on the product pages then it would also shift the other elements of the page. It would make it hard to observe the details of the product. A customer would instantly leave the page for another site.

  • Multiple Angles Not Provided

As customers won’t be able to touch the products physically, are should be taken to click product photo from various angles. This allows the customers to get a better of how the product will look in real life, enabling them to make an informed purchase. Without them, the chances are that the business will face more returns and negative reviews. That is certainly something that everyone wants to avoid.

E-commerce Stores Can Go for Ghost Mannequin Service

Ecommerce sites offering clothes use mannequins for displaying the apparel in an appealing manner. On the other hand, mannequins can distract from the actual item. As such, ghost mannequin photography editing can be a great alternative for displaying apparels.

Ghost mannequin or invisible mannequin is a potent post-production technique for clothing photography. Basically, ghost mannequin photo editing enables the 3D hollow man effect. It allows a photographer to take various photos of a product on a single mannequin. During the post-production processing, all photos are combined, and the mannequin is removed. This results in the creation of a lifelike image, which chiefly focuses on the product.

Our editors are capable of bringing out the best in any apparel by perfectly getting rid of the mannequin or model in the images. They can highlight the clothing item which in turn benefits the company. After all, customers can then see the product and only the product. Nothing else will remain to distract them.

 

Why Ecommerce Business Should Choose Us?

  • We make it a point to deliver the best quality of images possible even after editing.
  • Our ghost mannequin editing service will get rid of any distractions from the clothing item.
  • Having been in business for years, we possess considerable expertise and experience in editing.
  • We are capable of working with most kinds of images for ghost mannequin editing.

FAQs

  • How to Send Photographs for Ghost Mannequin Editing?

For ghost mannequin editing, you can send the images via email. We also accept cloud storage links including Google Drive and Dropbox.

  • What Do We Need for Ghost Mannequin Editing?

For this service, we will first require multiple images of the clothing item being worn by a mannequin or a model. The images should cover multiple angles of the product. We will take care of the editing part.

  • How Is Quality Ensured?

We work with a team of qualified professionals, who keep track of image processing right from the onset of the project. Quality check is done at various levels before the delivery of the final product.

  • What about Customization?

We are capable of making slight customizations to the images after ghost mannequin editing. For example, we can add stickers and text to the edited images to denote your brand or offer, if any.

In order to grab the attention of the customers, your image should do the talking. We can help you with that. Contact us today to know more!

Final Thoughts

Ghost mannequin is ideal for eCommerce photography as it can help customers to get a better view of the products. In order to help in bringing conversion and sales, do consider investing in a professional photography service provider, who can help businesses to meet their mission.

Professional photo editing service making your business grow

Professional photo editing service making your business grow

We all try to capture the best and the most precious moments of our life in the form of a picture or a photograph. Whenever we have a glimpse of these pictures, it brings a smile on our face. But as the time passes, the image loses its luster and the paper tends to degrade, or it may tear away at some point in time.

Photo editing is an art which brings back the originality and vigor and consequently the emotions with the picture. Photo editing involves:

Replacing of photo background

-Clippings along with adjusting the brightness

-Contrast of the picture

This technique can also be used for removing or eliminating minor and major scratches, dust spots and stains.

Photo Editing Techniques

Photo editing method is a process which involves several services such as:

Photo Restoration

Enhancement

 Retouching

-Vector Conversion

 Clipping Path 

 Photo Cutout

  1. Photo Restoration is a process of retaining the original picture from damaged photographs which are faded due to marks, dust, stains and several scratches. It is the process of adjusting the color, sharpness and brightness levels with the removal and repairing of missing and damaged areas.
  2. Now an old family photograph can turn into a great photograph without damaging the originals contents of the photo.

Photo Enhancement is another photo editing process which can be used for complete remodeling of the photograph by editing some details of the photos. The editing of the pictures includes the alteration of faces, skins, objects, products, etc.

This is a process required by the photographs which are dull, damaged or of poor quality. This service is mainly employed for Modeling companies, publishing or printing, and jewelry industry. Nearly all of the published photos or the professional model portfolios are formally enhanced. Photo enhancing service involves:

– Enhancing the sharpness of the image

-Removal of unwanted objects

-Change of background from photographs

  1. Photo Retouching is a process which is widely used by nearly all of the leading professional photographers. This technique adds a great professional look to your original photo. The retouching of the photograph gives portrait effect to your picture, and also several other features can also be added to the picture such as:

-Adding text

-Masking

– Giving reflection effects

One can add even the motion effect to your picture, but it requires specific software’s and this task should be handled by the professionals only.

  1. Vector Conversion is a process of remodeling the faded and blurred photographs into the hand drawn vector photo. This service can convert any logo, artwork, badges, maps, stencils, crests, cartoons to hand drawn vector images. This is the technique which can be used for printing the raster, bitmap or hand drew images on the prints or the advertisements.
  2. Clipping path is a vector path which permits the part of the picture to display while neglecting the rest. This service is more like an image editing program which is functionally equivalent to a mask. This is used for separating the image of the object from the background of the photograph which makes the image opaque according to the requirement.

    Are You Looking Fast, Reliable and Low-Cost Images Clipping Path Service Provider?

    Then you have found a new home! It’s Clipping Path Asia! Delve our services are first-rate quality as well as industry-leading.

    Our in-house professionals have their own expertise; Photoshop and InDesign, we have the people that are best fit to do the job for you. Want to see the quality of our work? There many examples online at here Sample images. We are simply the best because of the following facto

    We provide free trials for all our photo editing services

    Clipping Path Asia can be the product photo editing company where you can send all the images you want to edit, any time of the day, from any part of the world. No matter where you are right now and no matter what time is it, our photo editing experts provide the service you are looking for; good, fast, hassle-free and with excellent output.

    The Preferred Provider of Product Photo Editing Services?

    Affordable & superb photo editing such as:

    Background Removal

    Image Masking

    Image Enhancement

    Photo Restoration

    Photo Retouching

    Image Manipulation

    Clipping path retouch

    Image mask clipping patch

    Clipping path mask service

    Photoshop clipping path mask

    Photos Clipping Path Removal Background

    Image Enhancement Clipping Path 

    Quality Photos Clipping Path Retouching

    Photos Retouch Clipping Path

    Clipping Path Photoshop Mask

    Clipping Path Image Masking 

    Clipping Path Photos Restoration Provider

    Clipping Image Path Manipulation

    Image Objects Mask Clipping Path

    Professional Clipping Path Mask

    So, why should you choose us when there are lots of companies that offer the same services? 

    The answer is simple. We deliver high-quality work with quick turnaround times at the lowest prices. Our in-house experts are highly skilled particularly when it comes to photo processing. As a result, they always get it right the first time.

     

    FREE TRIAL! TRY IT NOW FROM CLIPPING PATH ASIA

    SIGN UP AND GET A FREE TRIAL

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    How To Create a Clipping Path | Using The Latest Version of Photoshop cc?

    How To Create a Clipping Path | Using The Latest Version of Photoshop cc?

    As a photographer, artist, designer, or web professional, a software package like Photoshop CC is very advantageous. This software solution provides a lot of features for both 2D and 3D artists and has a robust functionality that outshines many of his competitors. In fact, the app even has options for video editing and image analysis.

    Know about clipping path Photoshop?

    A shape or a closed vector path which is used for cutting out images with the help of the photo editing software is known as a clipping path. You will get your required snap by this process. The royalties which are edited by the designers are always 2D. After editing the snap, anything which is outside the path will be omitted and anything inside the path will be included in the output

    How to get your desired clipping path?

    If you don’t have any idea about this, you can take the help of the professionals. They will help you in getting your required snap. There are different providers who provide this service. Some providers also give free clipping path facility for the specific time duration.

    You can try them. It will help you in getting an idea about their service.
    But you should know what we will do for you? We will provide a free trial for your desired clipping paths. If we could provide your required image, then we will step forward.

    Having said all this, many people wonder how to create a clipping path using the latest version of Photoshop CC. To help with this, let us show you how to perform this task. check how to make clipping path InDesign.

    How to Create Clipping Path Photoshop

    How to Create Clipping Path Photoshop CC

    For those that don’t know, creating a clipping path allows you to remove the background of an image effectively. This makes it very easy to use pictures on all white backgrounds. All-white backgrounds are great for web-based photos, and can even help you drive sales.

    So, why use Photoshop CC for the removal of the background? Well, this is a software package that makes it very easy to create a clipping path; in fact, this version of Photoshop really simplifies the process compared to previous versions.

    Step One: The first step is selecting the pen tool in Photoshop CC. Next, on the left side of the screen, choose palate paths. Select the Path tool at the bottom.

    Step Two: Zoom in close to the image; usually, 200 or 300 percent works well. This step involves highlighting the entire outline of the object that you’re trying to clip. This should be done very gradually so that you do not miss any aspects of the target image. Any points that are concave or convex should be explicitly highlighted.

    Step Three: After this is done, you’ll want to click Paths, and then click Layers. Click the image in this section, and an option for the first layer and the background should appear. Click the middle icon underneath, which should reveal a menu that has a “Solid Color” option. Click this, and select the background color you want, which is usually white, and you’re done.

    Frequently Asked Questions

    Do you need to be 100 percent precise when selecting the edges?

    When you are using the clipping path on Photoshop CC, the software is relatively smart. For this reason, once you’re done clipping, the software should be able to easily find the ends of the product you want to highlight.

    Why use this software, specifically?

    Photoshop CC is explicitly designed for high-level image editing, which means that it stands out above other products on the market for professional results.

    Photoshop Cc vs Photoshop

    So, why select Photoshop CC over standard Photoshop? Well, as is becoming common, Photoshop CC is more of a service as compared to standard Photoshop. For this reason, you’ll be paying a monthly service fee to extend the license of your Photoshop CC. For example, Photoshop is a one-time payment, but for some, this can be a prohibitive price to pay.

    Since Photoshop CC is a subscription-based product, it’s much easier for smaller businesses. This is because you get the same level of image editing quality without having to deal with that initial large buy-in.

    If you’re wondering what the “CC” stands for, it means “Creative Cloud,” which is a significant indicator of the model that the software uses. With CC, you can access the software from external computers as long as you have the subscription. This makes it very convenient.

    Photoshop CC vs Photoshop CS

    While Photoshop CC stands for Creative Cloud, Photoshop CS stands for Creative Suite. Both of these software solutions are very convenient to use for image editing, but since Photoshop CC is cloud-based, updates are much more regular and reliable. Having said all of this, the two software solutions are 100 percent viable; in fact, the experience is very similar between the two products.

    It’s also noteworthy that while Photoshop CC has a subscription model. It does charge a hefty cancellation fee, which can be somewhat prohibitive for small businesses. That being said, Adobe tends to sell it’s CC variation more frequently.

    Also, it’s important to understand that the subscription model does not end. Over time, this means that you may end up spending more for a CC subscription than you would for a single activation of Photoshop CS. With that taken into consideration, this business model works well for some image editors; since Adobe keeps the software up to date, the near-constant changes can be very advantageous.

    Additionally, Photoshop Creative Cloud also features some of the options that were only available to those with Photoshop Extended. For example, this includes 3D editing, 3D image creation, and quantitative image analysis tools.

    Frequently Asked Questions

    Can Photoshop CS Be used on the cloud?

    If you want to cloud-based image editing software solution, you’ll have to purchase Photoshop CC. This variation of the product is very convenient because it’s robust and can be used on any computer.

    On how many machines can you have a Photoshop license?

    If you intend to use Photoshop on multiple instances, activation has the limitation of only being available on two computers. This is per individual that’s associated with the Photoshop membership. Fortunately, you can deactivate a Creative Cloud license on any device so that you can install it on a new one.

    Photoshop CC vs Elements

    One of the best features of Photoshop Elements is its “lite” functionality. In most cases, the full feature set of Photoshop is seldom used by most users; in fact, features like clipping path aren’t used by the majority of Photoshop owners. Over time, Adobe has beefed up the features of Photoshop Elements, and the experience has become a lot more beginner-friendly.

    With all of that taken into account, Photoshop CC has a much more professional-grade image editing output. Where Elements might walk you through the clipping path process, CC might assume you understand the process. At the very least, you might need to look up an online FAQ/tutorial to really understand the nuts and bolts of the program.

    For example, Photoshop Elements features a guided view that will literally show you how to perform each of the functions that the platform is capable of. These include how to make adjustments or edit your images so that they take on the appearance that you’re looking for. There is also an expert mode in Photoshop Elements; even this mode is much more beginner-friendly than many of the modes available in Photoshop CC.

    As you might expect, since Photoshop CC is a more professional-grade product, you simply get more features with this cloud-based program. Here is a list of features you don’t get with Photoshop Elements that are available on Photoshop CC:

    • Sharing using web galleries
    • Adobe Voice Integration Features
    • Smart Device Compatibility (Retouching on iPhone and iPad)
    • Gallery Feedback Options
    • Slideshow Functionality
    • Element Migration
    • Third-Party App Integration
    • Near Constant Cloud-Based Updates

    Frequently Asked Questions

    Who Should Consider Photoshop Elements Over Photoshop CC?

    If you’re looking to do a little bit of photo editing work but don’t have a lot of expertise, Photoshop Elements is a good option. Also, if you’re looking to learn, progressing from Quick Edit and Guided Mode into Expert Mode is a great way to get to really understand photo editing. So, if this sounds like you, give Photoshop Elements a try first then gradually shift to Photoshop CC.

    How does Photoshop CC compare to Photoshop Elements in terms of cost?

    Both of these options are very inexpensive. For example, Photoshop CC costs about $19.99 per month. Photoshop Elements, on the other hand, is much cheaper than standard Photoshop and costs about $99 for a license.

    What does Photoshop CC support that Photoshop Elements doesn’t?

    Outside of the list items that we have provided above, Photoshop Elements doesn’t support CMYK files. Also, you won’t be able to work with 3D objects using Photoshop Elements. Each of these features comes packed in with Photoshop CC at purchase, which means the experience is a lot more complete.

    In addition to this, some of the basic features of Photoshop CC are much more fully featured than similar options in Photoshop Elements. An excellent example of this would be the camera module, which is much more detailed in CC.

    Photoshop CC Whats New?

    One of the best features of Photoshop CC is the fact that it’s continually updating thanks to its cloud-based nature. This is very useful for professional image editors because the industry is constantly changing, and new updates can help you keep up. Some of the most recent updates have introduced more stability features and features that are designed to help you spend less time on your image editing.

    As a result, it can do more with the hardware inside your computer with each new iteration of the software. In recent builds, Adobe has introduced Premiere Rush, which is designed to streamline editing, shooting, and sharing of online videos. While this might not affect your image editing process, it can help add a feather to your cap when it comes to completeness.

    For image editors, new updates to Adobe Photoshop Lightroom have increased the capabilities of the application. Once again, with the software, you’ll be able to edit, store, organize, sync, and share your images with relative ease. With recent versions of the software, there are also new abilities that will help you stylize your photos. This includes clipping path options and functionality that makes it easy to edit your product photos.

    Also, with Lightroom Classic, Image Creators will also be able to import photos and generate previews of their images quickly. With this software, you can also move from Library Mode to Develop Node with relative ease, which can really streamline the process. check differences other all versions.

    Why Using Pen Tool for Clipping Path and Mask

    When you’re image editing, you have multiple options that can include the Magic Wand, the Lasso, or the Pen Tool. Each of these has its advantages and disadvantages, but for most situations, the Pen Tool is typically the most versatile. This is especially true if you’re going to be working with clipping path or masking an image. In this section of our guide, we’re going to show you why using the pen tool is your best choice when performing these functions.

    Clipping Path: The multifaceted nature of the Pen Tool makes it nearly perfect for clipping path. For example, just clicking and dragging a mouse makes it easy to connect lines to create various shapes and curves. As you were doing this, anchor points are created, which you can then use to have a more accurate experience. You can even modify the curves after you have the entire image selected so that no part is cut off. Additionally, straight lines how much more straightforward to angle with the Pen Tool.

     Having said all this, mastering the pen tool will definitely take a bit of practice. Once you’ve practiced, it’ll clearly be your best option for this type of image work.

    Masking: Masking is an ideal technique to use when you need straight lines in the image. Photoshop CC’s masking tool is also very advantageous because it allows you to remove aspects of the original composition to vary up the image. Using the Pen Tool, you can quickly create anchor points for the various angles that you can later adjust at will. This is a much more convenient method of changing the sizing of a target image than any other tool in Photoshop CC.

    Frequently Asked Questions

    Are there any components in an image that is better not to use the Pen Tool on?

    For those Images that are less precise, like those on the human body or those images that have hair, it might be better to use a different tool like the brush tool.

    Are there uses for the Magnetic Tool?

    If you want to use this Adobe Photoshop CC feature, the image will have to be very high contrast since the tool is detecting the image edges automatically.

    Final Thoughts

    Photoshop CC is an excellent tool for establishing good clipping path solutions. We sincerely hope that this guide does help you understand the advantages of this cloud-based image solution. Check out the other sections of our site if you have any other questions or would like to find out more about our clipping path solutions for your business.

    How To Improve Conversions With Product Image Compression

    How To Improve Conversions With Product Image Compression

    A website with a lot of traffic but in which there are no conversions is like a shopping center full of people where nobody buys! In other words, it is not enough to occupy the first page of the search engines or to make a perfect marketing and communication campaign. It is necessary that all that traffic we capture converts to sales or calls to action. so you have to care about how to improve conversions. checkout the best way to edit product images?

    The web structure, design, and marketing strategy should be aimed at achieving our conversion objectives. In this article, we will see what conversions are and how we can optimize them with product image compression and other means.

    What is a conversion?

    Conversion is the achievement of the goal we have set for our e-commerce website. Conversion is the holy grail of landing pages. There are countless factors that determine your conversion rate: a persuasive call to action, a form that pushes to be filled, an attractive content and a modern and simple design.

    How To Improve Conversions

    Optimizing a landing page is, therefore, one of the keys to maximizing the return on investment (ROI) of the campaign or improve the usability of the page, which will end up increasing your potential customers in an effective way.

    Conversion is the second phase of inbound marketing strategies. It consists of getting the visitors to your website to perform an action that you have defined according to your objectives.

    A conversion occurs when the user who visits stops being anonymous. He becomes a sales lead if we use marketing terms. Here, he is one step closer to being a customer.

    The actions are different according to the type of site. An e-commerce site seeks to achieve more sales while a blog seeks to increase subscriptions or download content. The objectives can be very varied. It depends on what you raised when you designed the strategy.

    Image compression as a way of speeding upload page and conversion rate

    Even in the age of the fast internet, reducing data plays a big role in ensuring users continue surfing, heed calls to action and get to the landing page in the case of e-commerce.

    Let’s say you have three pages with 3 megabytes file size on each page of your website, the visitor first has to download this file set before the page is completely displayed.

    The lesser, the file size, the better the experience for the user. The more the file size, the more the experience may seem frustrating. The visitor is likely to leave your page very quickly because he does not want to wait for the pictures to download.

    In addition, the Google search engine recognizes the extent to which images are compressed and rates too large file sizes very low. Hence, image compression is a great way to reduce page load times.

    We’d like to give you some tips on how to compress your pictures easily and without complications so that your potential customers do not get frustrated with the load speed of your website.

    The formula is: the smaller the image file and the smaller the amount of data, the faster the loading speed. This, thus, leads to the better user experience for the visitors and improved search engine ranking.

    Basically, when integrating an image into a web page, you have to get to know and understand these three things: file format, image size, and file size.

    Which image format is best for a web page?

    There are countless file formats for pictures. For use in a website, we only have to deal with these four different file formats: JPG/JPEG, PNG, SVG, and GIF. There are several other image file formats, but these are the most used on the web

    JPG: The .jpg or .jpeg (Joint Photographic Experts Group) is probably the best-known file format in our opinion. It is used in digital cameras, on websites and even in professional print files. It has the great advantage of being able to compress most of the image motifs. Image compression means when the file size is substantially reduced, resulting in shorter load times.

    How To Improve Conversions

    As a rule in ensuring this, the .jpg format should be your first choice. Alone, for this reason, this format is the most commonly used file format. Besides, almost all the pictures you want to include on your website will probably already be in .jpg format.

    PNG: The .png (Portable Network Graphic) is a “newer” file format than the .jpg. As the name implies, it has been largely intended for use on the Internet. However, the compression process is technically different.

    It mainly reduces the number of colors used in the picture. With this format, the more the image is compressed, the smaller the file size and lessen the number of colors used. This has the disadvantage of giving conventional images an unnatural look.

    GIF: This is a very old picture format. The .gif (Graphics Interchange Format) has a big advantage over the two competitors: it can be animated. The disadvantage of the gif, however, is that it consists of only 256 colors. This is often not enough for pictures that are supposed to be natural.

    SVG: This is an optimal choice for professionals. The .svg (Scalable Vector Graphics) is the latest file format in our list. It can be animated, easily compressed without data loss, inserted in XML code and even changed. SVG graphics are particularly suitable for websites that adapt to the device used. Due to the small file size, smartphone users with low bandwidth do not have to wait long.

    An analysis of the above

    For detailed images with many colors, the .jpg format is still the first choice as the emphasis is placed on color retention during compression. The .gif has been largely replaced by png. Only if a.

    png file would be too large or for animations, the gif is preferred. The .svg format is not widespread so far but the potential is there: it impresses with small file sizes and scalability. This is becoming increasingly important for the growing number of different mobile devices.

    Conclusively on image formats for a fast load speed of your website, we recommend you to use .jpg images as these cause the least problems and are easy to use.

    How big should an image be for a website?

    For this, one must know how the size of an image is measured at all. The unit of measurement is called pixels. Before you include an image in a web page, you should consider how much you want to view the image.

    How To Improve Conversions

    Keep in mind that the content area (the area in which the actual contents of a web page stand) on a PC monitor is typically around 1,000 pixels wide. From this, it can be seen very clearly how big pictures have to be in size.

    Even captured images from digital cameras are often several thousand pixels in size. These image formats must be reduced. However, many cameras now have a special web format.

    The following mistakes are often made when uploading images: an image is uploaded in the original size of, for example, 3500 × 2800 pixels, and then re-edited in the content of the website to a size of 600 × 400 pixels. The large original image is thus displayed reduced in size and may lead to poor image presentation as the image motif may look hard or overshadowed.

    how to improve conversions With Other techniques 

    To increase the conversion rate, you must know how to persuade the user. You should apply techniques that do not let your visitors leave your site without completing the action. You have to understand their behavior, what they are looking for, offer something in return and earn their trust.

    The following are some practices and techniques that you should apply to achieve more conversions:

    Calls to action: They are a simple and convincing message used to persuade the user to complete an action.

    Subscription forms: With this tool, you will get the contact details of the visitors which you can use to communicate with them.

    Landing Page: The landing page is where users get directed to after they might have addressed the call to action. From the landing page, they can then fill in the form that you have prepared.

    Build customer trust: You can convey confidence on your e-commerce website with the “open book” mentality. This could be in the form of including testimonials from satisfied customers. Let your contact information always be visible and include sections such as “About us” and “Portfolio”.

    Get feedback from your visitors: Conducting surveys between users and non-users will let you know what improvements your website needs.

    Optimize the purchase process: You should offer different payment method alternatives. Make clear information about prices, return policy, shipping, etc.

    Tools to increase the conversion rate on your website

    So far, we have reviewed the practices to increase conversion. Based on them, we will show you some tools to improve the conversion ratio. With these tools, you can reach your goal easily.

    How To Improve Conversions

    To create calls to action

    Da Button Factory: This is a simple and practical button generator to create calls to action. It is a quick and easy-to-use tool. You can start from scratch or edit any of the examples that are in the gallery of the site. Once you have created the button, you can download the image to your computer or copy the code to insert it in your site.

    Button Optimizer: This also among the popular tools used in creating buttons and grow website traffic. Like the previous one, this is free and easy to use.

    With this, you can choose between different shapes, colors, edge details and text styles. You can download it in PNG format insert the button on your website with the HTML or CCS codes.

    SumoMe: If you want to get subscribers without diverting visitors to a landing page, this plugin will help you. It allows you to include a lead generation bar in which the user leaves his mail and continues where he is.

    But in addition to the banner, you can also create conventional buttons and pop-up windows. It has tools with which you can analyze your site’s conversion rate.

    It is a very complete application in which you can have very useful tools for your website. For example, it features heat maps with which you can monitor visits to your website in real time.

    Exersion: If you have heard about pop-up before exit, you know that it is a message that appears just before a user leaves the website. It is the last resort that tells the visitor why he should continue on the site.

    Exersion is a tool with which you can create these types of pop-up windows. With this tool, you can give offers or invite him to see the content of interest so that he does not leave.

    For forms and landing pages

    InstaPage: This tool is one of the best tools for landing pages. It allows you to create landing pages in a simple way. It has available more than 70 templates that you can use as a starting point. Thanks to its drag and drop system, it will be very simple to customize your landing page.

    One of its advantages is that it does not require you to have programming knowledge to create your page. In addition, it is integrable to MailChimp or Google Analytics. In it, you can perform A/B tests so as to test which version of the page generates the most conversions.

    Formstack: This is a very intuitive tool that allows you to create registration forms in a few minutes. In their presentation, they guarantee to have several levels of security, an important feature when requesting data from your users.

    In addition to the forms, you can also design personalized surveys. To use Formstack, you must join any of your paid plans. However, you have two free trial months in which you can decide if you should continue with the service.

    Optimizely: Do you need to apply A/B tests to your forms or landing pages? With the help of this tool, you can compare two or more versions to determine which works best, according to your objectives. In this case, we are also talking about a payment application.

    Options for multiple functions

    Visual Website Optimizer: Visual Website Optimizer is one of the many e-commerce tools with multiple functions, which positions it as one of the most complete. Among its applications is the possibility of obtaining a heatmap (heatmap) and click maps to track the clicks of visitors.

    You can also perform usability tests, split testing, A / B test, among others. Its trial version allows it to be used in sites that have less than a thousand visits during a month.

    Feng-Gui: This application imitates the human eye. It analyzes the visual elements on your website and then identifies the most attractive components in the image, such as the display order, the areas of greatest interest, etc.

    You ask why it will help you? Knowing this data, it is possible to create more effective strategies, improving the visibility of the site. With it, you will know when the visual elements fail and where to place the calls to action to be more effective.

    Inspectlet: With this tool, you can identify users individually and see how they interact with your website. What Inspectlet does is record a video with all the movements of your visitors.  This way you can see where you can click, scroll and mouse movements. You can choose between seeing the session of new visitors or those who have returned.

    Take advantage of this tool

    Go to Webinar: The content adapted to each phase of inbound marketing is essential if you want to learn how to increase the conversion rate. In this case, webinars, e-books, online courses, among others are very effective, because they promise valuable information to the user.

    Go to Webinar is one of the most popular platforms to offer online conferences. Among its features include being able to manage attendees, record seminars, follow up by email, among others. It is simple to use and will work for you whether you have a large audience or a small audience.

    Last line

    Planning and implementing an online marketing strategy requires a lot of attention. These are just some of the many tools to increase the conversion rate on your website that you can use. Some free, others, paid for. Use them according to your needs to optimize resources.

    Don’t forget the image compression practices and how it is one of the greatest determinants in how your page ranks and how your site visits are converted to sales and responses.

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    How to take professional product photos with a smartphone

    How to take professional product photos with a smartphone

    A world without digital technology is hardly conceivable today. What would we do in everyday life without a tablet, smartphone & Co.? In particular, the smartphone is developing more and more into an all-in-one device.

    According to statistics, the smartphone displaces not only electronic devices such as the mp3 player and the navigation device, but the sales of digital cameras also went down between by about 50% between 2007 and 2014. Even professionals have firmly integrated the smartphone in their everyday life.

    You will be surprised by the quality of images taken from your smartphone with our simple tips and tricks that will help you use the camera on your smartphone.

    Smartphone photography for e-commerce

    Smartphone photography is on everyone’s lips. And it is gradually, but unsurprisingly, featuring in e-commerce too.

    Before considering spending on a digital single-lens reflex (DSLR) camera for product photography, why not consider using the high-resolution camera of your smartphone which you carry everywhere? That may sound crazy and a bit unprofessional, but, hey, it’s the 21st century – that isn’t the case anymore! With the advancement in smartphone technology, creating professional product images with your high-quality smartphone’s camera is now absolutely feasible.

    So, what are the advantages and disadvantages of taking professional photographs with your smartphone and what can we do to get even more out of our pictures?

    Smartphone photography for e-commerce

    Smartphone photography: The pros and cons

    Practical benefits: Apart from being budget-friendly, this option offers convenience and portability, while not sacrificing on the quality of your images. The compact design of smartphones allows us to carry them wherever we go: they are light, flat and fit in any pocket. There are therefore hardly any limits to photography.

    Easy sharing on e-commerce sites and social networks: Sharing your images on product sites and on social networks has never been as easy as it is today. With this option, your target customers, friends, relatives, and acquaintances can always stay in the picture.

    Creativity: The range of versatile apps for editing your own pictures seems to be endless. These are usually available for free or for very little money. This not only enables the user to work with the classic image processing from their smartphone, but also filters the unwanted elements from your product images.

    Cost factor: If it should not be just the iPhone of the latest generation, then good smartphones are already available from about $200. Conversely, you have to put a considerable amount of money on the table for a passable compact camera.

    Image quality: The quality of smartphone-captured photos has its pros and cons. For example, where the resolution is absolutely sufficient for most purposes, it fails because of printing in large format. So the photographer should think carefully about the purpose of his pictures and in some cases, he should prefer to use his conventional camera. In addition, digital offers more extensive options.

    Digital zoom and megapixels: Since most devices are equipped with digital zoom only, zooming in on the image will result in a significant loss of image quality. In other words, the results are very pixelated. In addition, most smartphones are not yet equipped with enough megapixels. Here, digital cameras are still in the lead.

    Macro Photography: Similar to close-ups, smartphone photographs are not yet possible in the sense of macro photography. It would be useful to find out where the focus range of your device begins.

    Tips for taking quality photography with a smartphone

    Are you fully familiar with the functions of your camera app? If not, familiarize yourself with them, because the standard features can be quite substantial: In addition to the self-timer and filter menu, most applications have automatic face detection, various image formats, video, and slow motion, HDR and more. Just play around for a while – you’ll be surprised what your smartphone camera can do!

    1. Determine the focus itself

    This gives you control over the different levels of sharpness and image composition. Simply set the automatic focusing of your smartphone. If you now touch a certain point in your picture, the camera will focus on the desired area of the picture.

    1. Actively design the screen layout

    First, think about what you want to photograph and look around before you hit the trigger. Ask yourself the following questions: What else is happening in the environment of my desired subject? Is the sun shining or are there great clouds in the sky? Is there a way to give my object a new perspective?

    Are there recurring lines? Where is the sun? Are there interesting shadows? Shadowplay is a great way to get very interesting pictures.

    Contouring is a central theme for image composition. Are there lines that lead into an image? Are there symmetries and repeating patterns? Are there several image layers that add depth to the image?

    Include these things in your picture, because that creates tension and makes a really good picture more interesting!

    Play around, what does your subject look like when you shoot it from the top, bottom, left or right? Squat, stand on a chair and give your subject a little room.

    1. Ensure the right exposure

    Do not rely on the automatic exposure correction of your smartphone, but rather ensure the correct white balance. Simply tap another point on the display of your device. If this does not work, you must deactivate the automatic setting in the settings. By the way: if you are already there, you can also switch off the flash directly. Lightning often causes hopeless overexposure – so use it only when you really need it.

    1. Use the High Dynamic Range (HDR)

    The High Dynamic Range, also known as HDR, is responsible for contrasting your images. A feature that is likely to be on any modern smartphone and it turns out to be very useful. Thus, particularly large brightness differences are reproduced in an extremely detailed manner.

    All modern smartphones have an HDR function, but many people are still unaware of how useful it is. The HDR mode takes three pictures at different exposures and highlights the best parts of each photo. Your phone will then do all the work for you: it will create a standard and an HDR photo. The result should be more like what the eyes see than what the camera sees.

    1. Use touch-up apps for more creativity

    You will not get a perfect rendering of all your photos so feel free to take advantage of the various mobile phone photo editing applications. Instagram, Photo, Candy Cam & Co.: take advantage of the power of your App Store. Get creative with filters and beautify your product images.

    1. Practical accessories for smartphone photography

    As already mentioned, real macro shots are not possible with the smartphone itself. It looks the same with the wide angle and the fisheye. However, if you do not want to do without these options, various manufacturers now have practical slip-on lenses available for them.

    1. Sometimes the image stabilizer helps

    With an image stabilizer, your image may appear less blurry. However, with some cameras, the image stabilizer is just an electronic trick that does not bring that much. In addition, you may not be able to adjust an electronic stabilizer if you previously set certain other settings in the camera control. Some Nokia phones, on the other hand, have a built-in optical stabilizer – like large cameras or interchangeable lenses. Then your shots will appear less shaky at long shutter speeds (even videos are better with image stabilizer).

    1. Clean up your lens

    Before you even take photos with your smartphone, wipe your lens. Dust and dirt deposited on it will give a grainy result to your product photos.

    1. Choose high resolution

    The higher the resolution of your photograph, the higher the quality will turn out to be. Precision will bring your smartphone photos a much more professional result. However, you should note that the bigger your files are, the more difficult they are to store.

    1. Familiarize yourself with the software

    You will probably be surprised to discover everything you can do with the camera of your smartphone. All the best smartphone cameras usually have the panorama, HDR, and bokeh features, as well as basics like video, flash, and auto mode. Knowing where these options are will allow you to not waste time searching your settings and not miss out on something.

    1. Do not move while shooting

    It is important to follow the same basic rules of digital camera photography when using the camera on your smartphone. Thus, it is imperative not to move in order to take the best shot. You can put your phone on a rigid object such as a tree or wall to create an improvised tripod.

    1. Trim, do not zoom

    Zooming on the camera on your smartphone will decrease the quality of your images. The best smartphone cameras often have a resolution of 8 megapixels or more, which means that you can trim greatly while maintaining excellent photo quality.

    Ecommerce photography

    How to take quality photos considering the weather

    Smartphone photos are better when taken in the sun but smartphone lenses and sensors are not yet as powerful as the full-blown traditional cameras.

    Here are our tips for taking pictures when the weather is nice:

    • Avoid very harsh contrasts such as deep shadows and bright skies in a single image.
    • The sun should not shine directly into the cell phone lens – this disfigures cell phone pictures significantly.
    • In-Camera Control, test different settings for natural or vivid colors such as landscape, portrait, or white balance for different light sources.
    • Capture objects that look good with the wide-angle lens of a camera phone, such as expansive landscapes or cityscapes. A bird on the power pole always seems too small in the phone photo.

    5 best smartphones for photography 2019

    Within the past few years, smartphones have continued to evolve – so have the accompanying cameras. Thanks to competition between the big tech companies such as Apple Inc., Samsung, Nokia, HTC, etc, the camera quality in smartphones (especially flagship devices) has been a major selling point for these big brands.

    Behold the smartphone products we regard as the best for taking product photography:

    1. Huawei Mate10 Pro

    Camera Features

    • 12 megapixels
    • Dual cameras
    • 20 megapixels black & white
    • Optical Image Stabilization (OIS)
    • 27mm equivalent
    • f/1.6 lenses
    • 4K video
    • MicroSD slot
    • Raw

     

    1. Google Pixels 2 XL

    Camera Features

    • 12 megapixels
    • 4um pixels
    • f/1.8 camera lens
    • Dual-pixel autofocus
    • Optical Image Stabilizer (OIS)
    • HDR+ shooting
    • Dual L.E.D. flash
    • 4K video
    • Full HD
    • Dust and water resistant

     

    1. Galaxy S9+

    Camera Features

    • 12 megapixels
    • f/1.5-2.4 lens and telephoto lens
    • Optical Image Stabilizer
    • 26mm equivalent
    • MicroSD slot

     

    1. Galaxy S8

    Camera Features

    • 12 megapixels
    • f/1.7 lens
    • Optical Image Stabilization (OIS)
    • 26mm equivalent
    • MicroSD slot

     

    1. HTC U11

    Camera Features

    • 12 megapixels
    • f/1.7 lens
    • Optical Image Stabilization (OIS)
    • 26mm equivalent
    • MicroSD slot
    • 4K video
    • Raw 

     

    Last line

    When you consider the tips and recommendations given above, taking product photographs for e-commerce should not remain exclusive to DSLRs anymore as there are now smartphones with high-quality camera features which can do the job. When buying smartphones for product photography, watch out for camera specifications such as the optical image stabilization, the megapixels, the lens, MicroSD option and the resolution, which you can combine well with photo software that will be quite helpful while creating your product photos. With these, you should never see a reason for owning a digital camera. Profession photo creation should be just a pocket away!

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