Image Optimization for Ecommerce

What is image optimization, and why is it so important for your e-commerce?

Image optimization means reducing the weight of the file without significantly reducing the quality of the file; this is very important so that your page looks good and does not take time to load. It is also related to correctly naming your images to appear better positioned in Google and other search engines – SEO.

 

What will we learn from optimization?

  1. What images do we use in e-commerce?
  2. How should we name and save the files?
  3. What type of file should we use?
  4. How to work the files?
  5. Programs we recommend
  6. Free resources we recommend

 

Before continuing … some concepts you should know:

File weight

How heavy is the file that you will upload to your page, for the web we recommend working with files that do not exceed 1MB.

Image size

How long is your image, on the web we use the measurement in pixels.

Type of file

In what format will you save your file and with what color profile, for the web it works in RGB. The file types we generally use are jpg, png, and gif.

 

1. What images do we use in e-commerce?

Based on our experience in Hajandola, we work with the following categories of images:

  • Product images
  • Graphics for Home
  • Charts for collection pages *
  • Charts for content pages *

* These are optional categories according to the style and content of each e-commerce.

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Product images

They are the images that will show what products or services you sell, you can work them in 3 formats: horizontal, vertical or square. The minimum size we recommend using is 1000px, which would apply like this:

  • Horizontal: width (value greater than 1000px) x height (1000px)
  • Vertical: height (value greater than 1000 px) x width (1000 px)
  • Square: height (1000 px) x width (1000 px)

 

Graphics for Home

They are the images that you will use on your home page (home), here in addition to showing products the idea is to show concepts related to your brand , with your speech, and above all, to structure this page so that user navigation is adequate and as directed as possible.

The images will help highlight content and direct each person on their journey through your e-commerce.

Charts for collection pages and for content pages

These are images that you can use to enhance each of these sections, it will depend on the template you are using how you can integrate them. In the case of collection images, they are useful to show the product in use or the service experience, while content images help to show in a friendly way content that you would otherwise have to write (and we all know that almost nobody reads !)

 

2. How should we name and save the files

How we name the images will help us with SEO, but also to organize and facilitate the search processes of both the users on the page, as well as ours in our folders and files (the end or end02 here is not very useful)

Product images

If you have SKU

  • Sku_productname_brand.jpg
  • Sku_productname_variant_brand.jpg

If you don’t have SKU

  • Product_name_brand.jpg
  • Productname_variant_brand.jpg

Graphics for home

We recommend that the name of the image refer to the brand and the section in which it is being used.

  • Bannerslidehome_brandname.jpg
  • Bannercoleccionmujerhome_marca.jpg
  • Backgroundnewsletterhome_marca.jpg
  • Logo_marca.jpg

And so on according to the section, they are using

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3. What type of file should we use

As we explained before, when we design or create e-commerce images in general, we work with the following formats: jpg, png and gif.

To know which of them to work with, we recommend, based on our experience with the different templates we have worked with in Shopify, the following:

JPG

Photographic images without text

PNG

Photographic images with text

Vector images

Images with transparent background

GIF

Animated images

VIDEOS

We recommend uploading them to YouTube or Vimeo and from that platform link to your website. Remember that autoplay no longer works if you have a video with audio.

 

4. How to work the files

In general, we recommend working with image editing programs for the files that you will use on your websites, such as Photoshop or Illustrator.

JPG and PNG images

 

Step 1
To create a new file in Photoshop, you must go to the File> New window

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Step 2
Define the measurements of your file, resolution, and the most relevant thing  that is in RGB Color Mode

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Step 3
Once your image is ready you must export it for web   File> export> Save for web

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Step 4

In the options on the right side, you choose the type of file, in this case, JPG, then the quality, in addition to activating the optimized box. In the lower-left, you can see the weight of the file, and in the lower right the size. The most important thing here is that the convert to sRGB box is checked, so the color profile will adapt to the colors on the screen. 

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Step 5

You save with the name indicated according to the file for SEO

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For PNG file

As we explained before, if the graphic has a typographic or vector element, it is better to save the file as PNG, for that you must follow the same steps above (up to 4),  but instead of selecting JPG, you select PNG.

 

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For PNG file with transparent background

To preserve the transparent background of your file you must save your graphic as PNG, the only difference with the previous step   is that this time you must select the Transparency box.

 

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5. Programs we recommend

Image edition

  • Photoshop / Lightroom / Illustrator

 

6. Free resources we recommend

Online Image Editors

 

Google images for commercial use

 

Vector image bank, icons, and photographic

Is AI-based editing a threat to human editing?

Is AI-based editing a threat to human editing?

AI-based editing software is not a threat to human editing or manual editing services. It is and will be a very much helpful and time savers tool. It will help us to reduce the boring repetitive work. 

Our observation about AI-based Editing & Human Editing

  • Remember that helping tools can not replace the creator because human creates AI, not AI creates human.   
  • AI can suggest to us about editing but it can’t make the final decision and at the end of the day, the professional will make it creative according to the client’s queries.  
  • Human is creative, the machine is not. Machine or AI can help for the repeated work
  • Humans can make instant decisions. But, AI-based editing software can do what has already been instructed by humans. 
  • AI can’t measure and evaluate how much editing will need to be done
  • AI-based photo editing software will make the work easier and save our time but it can’t replace the quality and creativity of human editing. 
  • AI-based editing software helps us which is previously defined. So, if the client wants natural editing then it depends on the previous work. If the previous editing was the same to same or quite similar then AI-based software will work perfectly. 
  • Researchers, scientists, engineers, developers, analysts, and so many people try to implement hassle-free smooth systems by developing AI. The machine is learning through the help of humans. So, how can we say that creation will replace the creator! 

 

Human Editing vs AI-based Editing

Consider some examples and think AI-based editing replaces human editing is a fallacy or not!  

Example-1:

Here, we represent one image that is an example of photo restoration. For this kind of service, you need a lot of expertise as well as creative thinking. If you want to know the work process then check our photo restoration services then you realize that is it possible by the AI-based editing software or not!

Example-2: 

Here, we represent another image that is an example of photo retouching. For this kind of service, you need proper knowledge about advanced color adjustment, the contrast of a picture, etc. If you want to know the work process then check our photo retouching services then you realize that is it possible by the AI-based editing software or not!

Advantages of AI-based Editing:

AI-based editing is a blessing to us. AI-based editing has several advantages which are listed below- 

  • Reduce repetitive boring work 
  • Clipping efficiently
  • Remove background noise
  • Saving time
  • Giving suggestion
  • Assist the professional
  • Sometimes reduce dependency
  • Work faster

 

Is human editing demand decreasing nowadays?

It is not completely true but partially true. Some small entrepreneurs or online business owners, now use AI-based software for simple clipping, background removal as well as some basic improvement. But giant e-commerce or online business owners rely on human-based manual editing. Because they need heavy, perfect, eye-catchy, and creative editing. 

 

So, It is a fallacy or misconception that AI-based editing software will completely replace human editing. AI is a blessing for us. It will make great changes and it will assist us in the repetitive work as well as help us in more creative works. 

 

 

Best photo editing services for E-Commerce

Best photo editing services for E-Commerce

To grab the attention of the target customer there is no alternative to high-quality & eye-catching images. Photo editing service is the heart of e-commerce because a photo is worth of thousand words. Let’s start with a beautiful quote from Will Rogers, “You never get a second chance to make a first impression ”. After these two sentences maybe you will get a clear direction about the necessity of photo editing services for your business.

E-commerce Image Editing is the largest photo editing service for not only e-commerce but also these services needed for weddings photography, fashion/model photography, real estate, Jewelry, online business, vehicles industry, etc. Everybody knows that the raw image does not make sense until it has been professionally edited.

If you want to see all the photo editing services at a glance then click here: https://www.clippingpathasia.com/services/

US retail e-commerce sales will grow 13.7%, reaching $908.73 billion in 2021. (Source: Insider Intelligence forecast)

RETAIL E-COMMERCE SALES WORLDWIDE 4.28tr USD E-COMMERCE SHARE OF TOTAL GLOBAL RETAIL SALES IN 2024 21.8% (Source: Statista)

We design our segment about the best photo editing services for E-Commerce with the 5 important questions- 

  1. Why do E-Commerce sites need high-quality images?
  2. Do images play a vital role in Your Branding?
  3. Why do consumers love to see eye-catchy product images?
  4. Why is image customization important for e-commerce?
  5. Can high-quality pictures increase engagement & sales?

 

  1. Why do E-Commerce sites need high-quality images?

Due to the Covid-19 situation, we can realize the scenario, as well as the development of the e-commerce site, is increasing day by day. For this reason, the competition between e-commerce sites or online businesses is so high. 

So, if you want to exist in this e-commerce sector then you should focus on your product images.  We know that when someone purchases at first they focus on the image and then make their decision. But if they see some poor images then neither they will buy your product nor they will recommend it.  If you want to hook your audience then edit your product images and create high-quality & eye-catchy images. 

The advance of High-quality images-

  • Grab customers attention
  • Boost your brand awareness
  • Giving your competitive advantage
  • Increase your social media reach & engagement
  • Reduce paid marketing cost
  • Lead to increased sales

clippingpathasia

  1. Do images play a vital role in Your Branding?

“When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence.” — Ansel Adams

When your target audience chooses your product images then she/he will try to explore more information about your products, brand as well as company.  We know that Honda makes motorcycles. Their marketing policy was so innovative for this reason their target audience knows their product by the brand name. The most interesting thing is when people come to the showroom to purchase a motorcycle of another brand then they ask Honda instead of the motorcycle.

So, try to make your images eye-catching. When customers buy this product that time your brand name comes to their minds. 

  1. Why do consumers love to see eye-catchy product images?

High-quality images trigger the customer’s brain instantly rather than poor images. When customers purchase something online then they have no chance to touch and feel the product. So, there is no alternative to high-quality customized images.  Humans like to visualize. So, when they see a product image then they try to compare it with their visualization, and professionally edited images can give them satisfaction. 

  1. Why is image customization important for e-commerce?

One simple image can give you a professional look when an expert customized it according to the target customer’s choices.  The demand for image customization increases day by day as well as the e-commerce industry. Many software has launched continuously and AI has also been added in the image editing sector.  Different sites need different sizes, formats, and features of images. So without customization or editing it, you can’t upload images as per the demand of different sites. 

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  1. Can high-quality pictures increase engagement & sales?

If you upload a high-quality image to your e-commerce site then it will work tremendously to increase engagement. When engagement is high then your chance is too high to sell your products and gain the desired revenue.   

Let’s see step by step flowchart about how quality images create impact –

Step1: Make Customized Quality-image

Step2: Increase Traffic

Step3: Create Awareness

Step4: Increase Interest

Step5: Build Desire

Step6: Taking Action

Step7: Generate Revenue

Step8: Possibility of  Remarketing

So, Professional photo editing services are a part of the parcel for the E-Commerce industry or any other business. As entrepreneurs or owners of the e-commerce business or photographer, you should optimize your image to grab the attention of your target audience. 

Clipping Path Asia provides many types of image editing service such as- 
How Much Should You Charge For Editing Photos?

How Much Should You Charge For Editing Photos?

When you are a freelance photographer, you create and edit beautiful photographs. But then, that does not mean that your work stops immediately after you press the shutter button. The clients these days expect very well polished and fully edited images. There are some photographers for who photo editing is just a part of the job. But for the others, it is an unnecessary and tedious task that they are not interested in doing.

Different types of photo editing services

It is first important to understand, what exactly is editing. There are many ways in which you can edit photos and each of them requires a different amount of time, knowledge, and skill. If you are interested to know about the different types of photo editing services, you can go through the points mentioned below:

Simple Photo Editing

This is simple photo editing that includes the basic changes like the straightening of the horizons or the correction of the colors.

Photo Retouching

The photo retouching services include more details like the removing of the glare from the glass or extending the background of the image.

Editing Photo in Clipping Path Asia's Office

Special Photo Editing

This includes the special photo editing services and this can also include things like the changing of the color of the items, swapping out the background, and also smoothing out the wrinkles. This retouching can take any time between 10 minutes to a few hours per image.

How much should you charge for editing the photos?

One of the most common questions that might crop up in the mind of an individual is how much should one charge for retouching these photos. There are a lot of tutorials and articles available on the photo retouching services but there is hardly much information about the charges.

This is because most professionals are not comfortable discussing their income. If you are changing your career path and want to become a professional photo editor, then you will have to figure out the value of the skills as an asset. You will also have to find out if this income is enough and will help you to maintain a proper family life. This is what the freelancers are looking to do. They certainly do not want to be chained in a single workplace. They want to balance their work-life and professional life for some flexibility.

Charging on an hourly basis

For onsite work, knowing about the hourly rate is an absolute must and is a good way that will help you to calculate the remote work. When you are doing onsite work, you will be able to demonstrate your values to the company. You work as an agency and earn each hour. The hourly rate will not only cover the costs associated with freelancing but will also cover the downtime. The freelancers are mostly paid on an hourly basis.

In the case of remote work, you can explain to your customer that you have a fixed rate for each hour. You can thus calculate a proper quote based on the calculation. This will help you to charge for an agreed additional hour for making any changes that are not discussed in the original brief.

You can charge anything between $50 to $150 depending on the demand for the services and the level of your skill. How much you will charge will depend completely on you. If you want, the fees can also be outside this bracket. This depends a lot on the location and the demand for these services in your location. But you will have to consider here, how much you got to be working to earn the income that you so very much desire.

If someone is billing a decent hourly rate, the turnover will be high. It can be a few thousand dollars. You will also be able to enjoy a much better work-life balance and there will also be a much more creative fulfillment.

Charging the photo editing services based on the projects

This is by the project method. This is one of the easiest ways to sell because the clients are very much aware of what they should be expecting. Irrespective of the amount of time, you will give them the x number of images for a certain amount of money. At times this works very well for both parties. This is the best way to charge if you are not sure about how long it will take you to complete the entire editing.

Setting the photo editing rates by images

This is the by the image method. This is quite a straightforward method. This means that if you charge $1 for one image, then you will charge $10 for 10 photos. This is highly beneficial for everyone and this is one of the most clear-cut ways to charge. It also makes it easy for the client to plan out the budgets and also helps you to forecast the income.

Photos Editing Service by the Clipping Path Asia

On the other hand, it can also get quite confusing, especially if you are offering your clients very different ways of editing. This can also be immensely frustrating for you especially if you do not have a minimum requirement for the orders. There will always be clients who will be able to hire you based on one image at a time. This is because you will also spend time communicating with them.

If again, you decide to go by the image method, then you can consider the packaging o the service at set intervals. You can fix a rate for 20, 40, 60 images. The clients will be able to understand the pricing quite easily. Moreover, you will also not waste time simply by editing one or two images.

If you like to edit the photos, you can turn them to upselling. If you set up the photo editing services properly, you will not have to shoot any further. You will simply have to trade in your camera, to make a living as a photo editor. You will be able to earn a decent income from your home and if this sounds good to you, then the question that might arise in your mind is how should you charge for the photo editing services.

Should you edit your product photos for Instagram?

Should you edit your product photos for Instagram?

Instagram has become an extremely popular place to sell all kinds of products, and the secret lies in photography and editing.

Not only do you want the perfect product image, but you also want the entire series of images to tell the story of your brand which is why editing is extremely important for all of your branded shots.

What apps do Instagrammers use to edit?

Have you ever wondered how Instagrammers edit their photos? There are many apps available for your Android and iOS devices that can help you edit your images – some that are better than others.

For experienced operators, you can access the same leading software packages that you would use on your computer like Adobe Photoshop Lightroom. These give you all of the features you need in a simple to use interface on your mobile device.

How do you edit your aesthetics on Instagram?

There is no magic formula for creating the best product images for Instagram, and the last thing you want to do is have images that look exactly the same as your competition and everyone else.

That is why is it essential that you develop your look to establish your unique brand. This is where you need to plan extensively and build your own style, colour palette and lighting to make your brand stand out. You’ll also need to create a strict editing style; it’s best to craft presets that you can apply again and again once you have developed your distinct look.

Editing trends on Instagram you need to know

There are several simple Instagram editing tricks that you can employ to really make your products pop, including:

  • Hashtags: These aren’t a new trend, but their place in social media still evolves every day. Choosing the right hashtags to go along with your images is critical for reaching the right audience.
  • Don’t go overboard with your editing: Soft, natural and candid images are very much in vogue right now, so you don’t want to overload your images with filters and effects. That doesn’t mean you shy away from filters completely, as there are many built-in “natural” filters in Instagram and your image editing software.
  • Embrace imperfections: Following on from the natural theme is what you are going to surround your products with. Many of the best food images, for example, have tastefully arranged kitchen mess and products like spilt flour, berries etc. to give it a genuine, but striking, look. Don’t be afraid to bring clutter into your image.
  • Remember you are creating a feed, not just an image: You want your entire Instagram page to connect and be unified in presentation. That means applying similar themes, lighting and colour schemes to all of your images so that they link together.

Clipping Path takes the hard work out of professional photo editing services, turning your Insta shots into works of art. Give your brand the added edge it needs now by getting in touch with our experts.

Some of the biggest photography trends hitting 2021

Some of the biggest photography trends hitting 2021

Each year we dabble with different trends that define our imagery – be it for art, editorial or commercial purposes. The year 2021 is no different, with a range of social issues, movements and new technologies colliding to create fresh trends that define creative spaces like this.

So, here are some of the leading trends that we are embracing right now. Try weaving these into your portfolio for an extra edge in 2021.

  • Bringing generations together: The fusion of ages has become a hot photography trend, and many families are looking for tasteful, creative and arty images of their youngest members with their most senior members.
  • Female empowerment: We are not talking about cliched images of women flexing their bicep. Movements like Time’s Up and pushes against the gender pay gap have raised the issues of equality to the top in 2020 and images of strong women in vital roles or settings to make for incredible and striking snaps.
  • Smoke bombs: Time to have some fun. Coloured smoke bombs allow you to get creative in a raft of new ways. Safety first, though.
  • Batman photography: Thought ’emo’ was dead? Dark and gloomy, noir-style photography never truly went out of fashion, and moody images filled with blacks and greys are back in style in a big way this year.
  • Protests: The world is changing. People are hitting the streets en masse to protest human rights with the Black Lives Matter movements across the globe the biggest of 2020. And protests always deliver strong images.
  • Candid images: This has previously been a trend because of social media platforms and the desire of people wanting to be snapped in natural settings, doing what they love and looking their best. Now, this is also becoming a trend in visual art, fashion and editorial brands of photography with less posing and more rawness, reality and emotion.
  • Vertical images: Almost wholly inspired by the smartphone generation, portrait images are back in vogue because that is what is being generated from the powerful cameras housed inside the devices of the everyday person in 2020.
  • Big and bright colours: Yes we know that we mentioned that dark and gloomy was also in this year, but there is room for both. Huge neon bursts, graffiti and colours that glow or pop are also very popular, albeit with a different demographic.
  • Drones: A natural progression as the technology becomes more advanced, more affordable and more mainstream.
  • Diversity: Many walls have been broken down in recent years, and the celebration of diversity in all its forms in photography is being wholly embraced.

Offering professional photo editing services, we pride ourselves on being at the cutting edge of all of the latest trends, including all of the most innovative techniques available.