Instagram has become an extremely popular place to sell all kinds of products, and the secret lies in photography and editing.
Not only do you want the perfect product image, but you also want the entire series of images to tell the story of your brand which is why editing is extremely important for all of your branded shots.
What apps do Instagrammers use to edit?
Have you ever wondered how Instagrammers edit their photos? There are many apps available for your Android and iOS devices that can help you edit your images – some that are better than others.
For experienced operators, you can access the same leading software packages that you would use on your computer like Adobe Photoshop Lightroom. These give you all of the features you need in a simple to use interface on your mobile device.
How do you edit your aesthetics on Instagram?
There is no magic formula for creating the best product images for Instagram, and the last thing you want to do is have images that look exactly the same as your competition and everyone else.
That is why is it essential that you develop your look to establish your unique brand. This is where you need to plan extensively and build your own style, colour palette and lighting to make your brand stand out. You’ll also need to create a strict editing style; it’s best to craft presets that you can apply again and again once you have developed your distinct look.
Editing trends on Instagram you need to know
There are several simple Instagram editing tricks that you can employ to really make your products pop, including:
- Hashtags: These aren’t a new trend, but their place in social media still evolves every day. Choosing the right hashtags to go along with your images is critical for reaching the right audience.
- Don’t go overboard with your editing: Soft, natural and candid images are very much in vogue right now, so you don’t want to overload your images with filters and effects. That doesn’t mean you shy away from filters completely, as there are many built-in “natural” filters in Instagram and your image editing software.
- Embrace imperfections: Following on from the natural theme is what you are going to surround your products with. Many of the best food images, for example, have tastefully arranged kitchen mess and products like spilt flour, berries etc. to give it a genuine, but striking, look. Don’t be afraid to bring clutter into your image.
- Remember you are creating a feed, not just an image: You want your entire Instagram page to connect and be unified in presentation. That means applying similar themes, lighting and colour schemes to all of your images so that they link together.
Clipping Path takes the hard work out of professional photo editing services, turning your Insta shots into works of art. Give your brand the added edge it needs now by getting in touch with our experts.
Each year we dabble with different trends that define our imagery – be it for art, editorial or commercial purposes. The year 2020 is no different, with a range of social issues, movements and new technologies colliding to create fresh trends that define creative spaces like this.
So, here are some of the leading trends that we are embracing right now. Try weaving these into your portfolio for an extra edge in 2020.
- Bringing generations together: The fusion of ages has become a hot photography trend, and many families are looking for tasteful, creative and arty images of their youngest members with their most senior members.
- Female empowerment: We are not talking about cliched images of women flexing their bicep. Movements like Time’s Up and pushes against the gender pay gap have raised the issues of equality to the top in 2020 and images of strong women in vital roles or settings to make for incredible and striking snaps.
- Smoke bombs: Time to have some fun. Coloured smoke bombs allow you to get creative in a raft of new ways. Safety first, though.
- Batman photography: Thought ’emo’ was dead? Dark and gloomy, noir-style photography never truly went out of fashion, and moody images filled with blacks and greys are back in style in a big way this year.
- Protests: The world is changing. People are hitting the streets en masse to protest human rights with the Black Lives Matter movements across the globe the biggest of 2020. And protests always deliver strong images.
- Candid images: This has previously been a trend because of social media platforms and the desire of people wanting to be snapped in natural settings, doing what they love and looking their best. Now, this is also becoming a trend in visual art, fashion and editorial brands of photography with less posing and more rawness, reality and emotion.
- Vertical images: Almost wholly inspired by the smartphone generation, portrait images are back in vogue because that is what is being generated from the powerful cameras housed inside the devices of the everyday person in 2020.
- Big and bright colours: Yes we know that we mentioned that dark and gloomy was also in this year, but there is room for both. Huge neon bursts, graffiti and colours that glow or pop are also very popular, albeit with a different demographic.
- Drones: A natural progression as the technology becomes more advanced, more affordable and more mainstream.
- Diversity: Many walls have been broken down in recent years, and the celebration of diversity in all its forms in photography is being wholly embraced.
Offering professional photo editing services, we pride ourselves on being at the cutting edge of all of the latest trends, including all of the most innovative techniques available.
Fashion photography can be extremely rewarding, but it is also incredibly challenging. Luckily, we know the ins and outs of how this field ticks, so we’re serving up our very own guide to getting the most out of your fashion snaps.
What are the four different types of fashion photography?
This category of photography can be easily broken down into four different and unique sectors, each with their own style and challenges. They include:
- Catalogue photography: This is not exclusive to fashion, as it can include products, food items, drinks and much more. But purely from a fashion standpoint, this is about making the clothing look superior to the competition and using the subject to make the clothing the hero of the image. Backgrounds should be white or clear to really emphasise the garments on show.
- High Fashion: Think high-end, extravagant shots. There is usually far more creativity allowing in this space as designers are trying to sell collections and ideas, rather than a single item of clothing.
- Street Fashion: A grassroots movement that is very much centred around youth. A style that is far removed from the runway and should feature more urban environments – literally using the streets as your backdrop.
- Editorial Fashion: Perhaps the hardest of all four to master. These images take up entire pages in major publications and need to be more than an image alone; they need to convey emotion and tell an entire story.
Eight tips that will improve your fashion photography
- Composition and lighting matter: Many photographers excel at using the right levels and angles of light to highlight their subject. Others create striking images through composition and the layering of subjects and props. The best photographers combine both.
- Have a collection of props: And ensure your vehicle is loaded up with them for every job.
- Use your environment: Get your subject moving, interacting and playing with the environment around them.
- Create a counterbalance: Add additional models or props to ensure your subject is not left isolated and looking lopsided or out of place.
- Tell a story: Use a theme in your photo shoots to link your images together and try to capture those small moments of emotion that can tell your story for you. A picture CAN speak 1000 words.
- Rule of thirds: A simple trick, divide your screen into nine equal components and place your subject at any of the four points where the lines intersect.
- Break the rules: While these tips will give you the building blocks you need for success, some of the best fashion shots have come from taking risks. Don’t be afraid to follow your artistic sense from time to time.
- Editing matters: No matter how great a photographer you may be, there is going to need to be many hours spent at the computer editing all of your shots to make them their best.
That is where Clipping Path can assist you, slashing the production time and delivering the highest end results possible. If you’re looking for a fashion photo editor, we’re your first port of call.
For a lot of us, our cars are our pride and joy – whether they’re the latest model streetcar, a project vehicle sitting in the garage, or an import that we’re dying to show off. No matter the kind of vehicle you’ve got stashed away, we know all the right ways to make the perfect first impression when it finally does get the chance to hit the road.
When you are looking to photograph your vehicle and give it some hard-earned glamour to hit the market with, there are some golden rules that you should stick to ensure your biggest asset looks its very best.
Snapping car photography that’ll turn heads
Don’t go overboard with the background
It can be tempting to go for a dramatic backdrop – such as an impressive building, bridge, natural setting or panoramic landscape – but remember that your car should be the hero of the shot. Don’t let the setting steal the spotlight. Instead, opt for a subtle yet engaging environment that complements the look and feel of your vehicle, without hindering the result you’re after.
Lighting is everything
There are two magic periods of the day where you’re able to get the perfect amount of natural light for your photos: the first hour after sunrise and the dusk period just before sunset.
There’s something about the sunlight’s ability to stream in at lower angles, lighting up the scene with brilliant shades of whites and oranges – so use this to your advantage. This will also save you time and effort when the editing process rolls around.
Watch out for reflections
This is one of the more tricky elements in a photoshoot, as cars have so many reflective surfaces to tackle – including the windows and mirrors. When you’re gearing up to snap your pictures, observe how light is reflecting off the car, and try to find an angle where there are no reflections. Open spaces will assist you with this, mostly because there are less environmental factors that can also cause shadows or mirror-like results.
Shoot your car while it is on the move
The best shots come from strategic on-road techniques. Adopt an old Hollywood trick by snapping your car from another moving vehicle. Obviously, safety is paramount with this technique, so ensure you’re using qualified and experienced drivers and a photographer that is securely strapped in. If in doubt, use a method that’s more in line with your skill level.
Outsource the editing to professionals
Getting the most out of your image requires time behind the scenes to bring the very best details to the forefront.
For those that are not familiar or skilled at using a car photo editor, Clipping Path Asia provides an affordable, fast and convenient way to outsource your photo editing, allowing you to achieve the perfect balance. Remove imperfections and enhance all the right features to make a lasting impression – a much-needed benefit when you’re looking to sell your vehicle on a highly competitive market.
If you’re not sure how to get started, contact our experts now by filling in our online form or by sending us a message through our live chat feature.
We live in a digital world where we can take our products to market instantly across a wide range of platforms, including websites and social media platforms.
That means the imagery that we produce and put out across those channels is a key ingredient towards success. Visuals should draw the eyes and attention of potential customers and cut through the sea of competition – but this is a hard goal to achieve.
In this post, we’re covering all the necessary bases to creating high-end, impactful product images for your offering.
How to shoot good product photos
You don’t need to employ a professional photographer to take your snaps for you. We understand that this can sometimes be an expensive process, so if you’re running on a tight budget, a few simple tips and tricks (and some clever editing) may be the better path to take.
Whether you are using a dedicated camera or the niftiness of your own smartphone, ensure you have a tripod for stability in all of your shots. It’s also just as important to use the right lighting. For example:
- Aim for natural light if your product is designed for use outside;
- Artificial light to focus on items that have more detail.
Note: We also recommend investing in a reflector to bounce rays to where you need them to go, as well to create a softer appearance and eliminate shadows.
Additionally, try to use real-world backgrounds rather than blank canvases or artificial backdrops. Avoid making it too cluttered as well, as this will steal the focus off of the item you are trying to feature.
How images impact your sales
A quality-driven image is essential. No one is going to buy a product without seeing it in all its glory. But on the other hand, people aren’t willing to buy something that doesn’t have attractive, well-thought-out imagery behind it, so it’s equally as important to get the best shot possible. So, make it your top priority to snatch up pictures that say a thousand words – you’ll thank yourself in the long-run.
The importance of quality images in ecommerce
When people are actively shopping, they want as much detail as they can get. Think of them as being on the fence and your aim is to push them onto your side. You want that sale, and your key to getting it is by hitting the perfect first impression.
Remember these shots are designed to sell your business and your brand to someone who hasn’t made their mind up. The higher the standard, the more serious and professional your brand is going to look.
Is editing important?
It can be tempting to publish raw images, especially when time isn’t on your side. Nonetheless, always give yourself plenty of leeway to edit product photos, if they need a touch-up. If you haven’t got the resources, skills or time to do so, opt for professional editing services – like those at Clipping Path Asia – to help you tick this box.
You wouldn’t sell a half-finished product to the world, so why would you choose half-completed marketing methods to promote them? Put the hard yards in at the start, and you’ll find your end result images will pack the punch you need to sell your products passively. Trust us; it’s worth every penny and hour to create flawless images that look the part of your brand, time and time again.
We know you already know the answer to this one.
While advances in technology mean that our mobile devices are capable of taking incredible photos, there are enormous differences between a selfie and a headshot.
A headshot is supposed to be a professional representation of yourself: an image that you would proudly use on your corporate or business website; social media platforms and other assets to help sell your brand and business identity.
No matter how well you think you can ‘selfie’, or how good you might think your selfie stick plays the part, you are never going to achieve that professional result by reversing the lens on your phone and simply tapping your screen – trust us.
There are many layers to a professional headshot; it’s a fine art to get the right image that correctly displays your brand identity and can be used as the face of your company. So pop down the selfie stick and follow our guide to getting the best possible corporate headshot.
What is considered a headshot?
These are semi-close up photos used by the corporate world, including professionals of all walks of life. These days, they’re also widely prominent in resumes, portfolios, on websites and social media platforms like LinkedIn. You’ll find them in marketing, recruitment, promotional campaigns and in general as a way to put a human face to a company or brand.
What makes a good headshot?
A professional set of equipment is required for a great snap, and a mobile device is not quite going to cut it. Smartphones are designed to do many things, including taking photos, in a condensed device that is designed to fit in your pocket. Still, a professional headshot needs a studio or particular set up to get all the elements necessary.
Most of these kinds of images are shot with a neutral background and specialised lighting, all of which is arranged and designed to make you the focus of the image. A photographer will also frame your body correctly, ensuring your hair and makeup is reflected well and that your smile ties it all together.
Lighting and composition are essential elements in professional shots like this – something of which is often left out in the good, old selfie.
Why editing is a must
Getting the lighting 100 percent right for a headshot can be extremely challenging, even for the most accomplished photographers out there. Many of these issues are cleaned up in the editing process.
Quality editing can enhance lines, remove shadows, bring other objects in and out of focus and create a clean, sharp and highly professional image. If there are bits and pieces out of place, experts can tidy up any imperfections that need ironing out. However, as this process is exceptionally finicky, we always recommend using headshot retouching services to complete this part of the journey.
If you’re not sure where to start, we recommend speaking with our friendly team on the best options for your needs, and any considerations you might need to keep in mind for your headshot photography.