The importance of product imagery on sales

The importance of product imagery on sales

We live in a digital world where we can take our products to market instantly across a wide range of platforms, including websites and social media platforms.

That means the imagery that we produce and put out across those channels is a key ingredient towards success. Visuals should draw the eyes and attention of potential customers and cut through the sea of competition – but this is a hard goal to achieve.

In this post, we’re covering all the necessary bases to creating high-end, impactful product images for your offering.

How to shoot good product photos

You don’t need to employ a professional photographer to take your snaps for you. We understand that this can sometimes be an expensive process, so if you’re running on a tight budget, a few simple tips and tricks (and some clever editing) may be the better path to take.

Whether you are using a dedicated camera or the niftiness of your own smartphone, ensure you have a tripod for stability in all of your shots. It’s also just as important to use the right lighting. For example:

  • Aim for natural light if your product is designed for use outside;
  • Artificial light to focus on items that have more detail.

Note: We also recommend investing in a reflector to bounce rays to where you need them to go, as well to create a softer appearance and eliminate shadows.

Additionally, try to use real-world backgrounds rather than blank canvases or artificial backdrops. Avoid making it too cluttered as well, as this will steal the focus off of the item you are trying to feature.

How images impact your sales

A quality-driven image is essential. No one is going to buy a product without seeing it in all its glory. But on the other hand, people aren’t willing to buy something that doesn’t have attractive, well-thought-out imagery behind it, so it’s equally as important to get the best shot possible. So, make it your top priority to snatch up pictures that say a thousand words – you’ll thank yourself in the long-run.

The importance of quality images in ecommerce

When people are actively shopping, they want as much detail as they can get. Think of them as being on the fence and your aim is to push them onto your side. You want that sale, and your key to getting it is by hitting the perfect first impression.

Remember these shots are designed to sell your business and your brand to someone who hasn’t made their mind up. The higher the standard, the more serious and professional your brand is going to look.

Is editing important?

It can be tempting to publish raw images, especially when time isn’t on your side. Nonetheless, always give yourself plenty of leeway to edit product photos, if they need a touch-up. If you haven’t got the resources, skills or time to do so, opt for professional editing services – like those at Clipping Path Asia – to help you tick this box.

You wouldn’t sell a half-finished product to the world, so why would you choose half-completed marketing methods to promote them? Put the hard yards in at the start, and you’ll find your end result images will pack the punch you need to sell your products passively. Trust us; it’s worth every penny and hour to create flawless images that look the part of your brand, time and time again.

eBay Photo Editing Service

eBay Photo Editing Service

Are you in hurry to edit your product photos for your eBay listings?

You are just in the right place!

Upload your photos now and we will start working on them immediately. We will edit your product photos and make them compliant with eBay photos listings regulations, and help you make outstanding product listings that will increase your sales.

Listing product photos on eBay are required to be compliant with eBay’s regulations, but apart of that, you should every time care about every photo you list regarding the products you are selling, no matter where you place them.

Background Removal

If you really want to be successful with your online sales, then taking care of your photos is a point that requires special attention. When you list photos in marketplaces you directly get into competition. So you need to be competitive to have possibilities to succeed.

And so your photos should be appropriate to win clicks and sales. Photos that don`t present products correctly or they don`t have the appropriate properties will most likely fail to bring sales in.

Listing your product photos is not just a matter of taking a photo and just upload it. It is a critical point of the sales procedure.

When a photo shows a product clearly, without distracting factors in it and with the right light and angles, then it is proved that will make more people click on it more often and look for more info about that product.

So listing product photos should be done with the viewer in mind. A viewer should be presented a photo that will grab his attention and make him want to click it and come into your sales mechanism and finally buy your product. To achieve getting good sales from your product photo listings you should first care about how you shoot the photos.

The correct distance, the right angle and the right light are just the main requirements for a good photo. But furthermore, you can get every photo enhanced and make it stand out of your competitors and provide the value it is supposed to provide to viewers.

 

Additional photos can provide more optical information, and this feature should be strongly utilized, as it creates further engagement and gives a complete idea of what the viewer is interested in. With additional photos, you can show your products from several different angles, and you can use more ways to make your products more appealing.

Ebay Editing

ClippingPathAsia.com – eBay Photo Editing Service

We, here in ClippingPathAsia.com can help you get your products shown with the best matter and attract more buyers. We will make your photos absolutely compliant with eBay’s requirements and provide unlimited revisions to make sure your products look just awesome.

Whether you are an individual or a vendor and you are listing products in bulk and regularly, you can count on us for top quality product photos, delivered always on time and in special prices. We guarantee 100% of your satisfaction.

Click the button below and get your free trial now!

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