The importance of product imagery on sales

product photo editing

Written by Mejba Biplob

I am teaching Photoshop and other photo editing software. Our well-trained designers provide quality photo editing services for e-commerce business success.

July 18, 2020

We live in a digital world where we can take our products to market instantly across a wide range of platforms, including websites and social media platforms.

That means the imagery that we produce and put out across those channels is a key ingredient towards success. Visuals should draw the eyes and attention of potential customers and cut through the sea of competition – but this is a hard goal to achieve.

In this post, we’re covering all the necessary bases to creating high-end, impactful product images for your offering.

How to shoot good product photos

You don’t need to employ a professional photographer to take your snaps for you. We understand that this can sometimes be an expensive process, so if you’re running on a tight budget, a few simple tips and tricks (and some clever editing) may be the better path to take.

Whether you are using a dedicated camera or the niftiness of your own smartphone, ensure you have a tripod for stability in all of your shots. It’s also just as important to use the right lighting. For example:

  • Aim for natural light if your product is designed for use outside;
  • Artificial light to focus on items that have more detail.

Note: We also recommend investing in a reflector to bounce rays to where you need them to go, as well to create a softer appearance and eliminate shadows.

Additionally, try to use real-world backgrounds rather than blank canvases or artificial backdrops. Avoid making it too cluttered as well, as this will steal the focus off of the item you are trying to feature.

How images impact your sales

A quality-driven image is essential. No one is going to buy a product without seeing it in all its glory. But on the other hand, people aren’t willing to buy something that doesn’t have attractive, well-thought-out imagery behind it, so it’s equally as important to get the best shot possible. So, make it your top priority to snatch up pictures that say a thousand words – you’ll thank yourself in the long-run.

The importance of quality images in ecommerce

When people are actively shopping, they want as much detail as they can get. Think of them as being on the fence and your aim is to push them onto your side. You want that sale, and your key to getting it is by hitting the perfect first impression.

Remember these shots are designed to sell your business and your brand to someone who hasn’t made their mind up. The higher the standard, the more serious and professional your brand is going to look.

Is editing important?

It can be tempting to publish raw images, especially when time isn’t on your side. Nonetheless, always give yourself plenty of leeway to edit product photos, if they need a touch-up. If you haven’t got the resources, skills or time to do so, opt for professional editing services – like those at Clipping Path Asia – to help you tick this box.

You wouldn’t sell a half-finished product to the world, so why would you choose half-completed marketing methods to promote them? Put the hard yards in at the start, and you’ll find your end result images will pack the punch you need to sell your products passively. Trust us; it’s worth every penny and hour to create flawless images that look the part of your brand, time and time again.

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